Author: Kevin Anselmo
-
The art of translating research findings into the mainstream media
—
by
Some 50 academics were asked if they had been trained to write for practitioner publications during a session at the Academy of Management in Orlando on Friday. Zero hands went up. At a similar session the next day, another 50 academics were asked if they had any friends or family members that didn’t understand their…
-
How to organize a media roundtable
—
by
Experts and public relations professionals interested in building media relationships + a group of targeted journalists + good food and drink = successful media roundtable. This above formula is a rather simplistic way to go about organizing a media roundtable. This past week at Duke University’s Fuqua School of Business, we used this approach in…
-
Networking 101 – Why It Should Be Required Learning, Particularly for Communicators
—
by
In today’s world of technology, ignorance is a choice. We have so much knowledge and information at our fingertips. News and analysis about the world around us are just clicks away. So too our potential contacts that can help us in our career interests. I want to share some thoughts about this latter area. The…
-
Integrating the university communications role into the student experience
—
by
Look at any university / school communicator job posting and odds are you won’t see any mention on how the role correlates to improving the student experience. Performance reviews doubtfully will highlight how communicators can actually help educate students. Often overlooked, I believe university communicators can play an important, direct role in students’ education. I…
-
Communications advice to all the people giving Marissa Mayer communications advice
—
by
It has been interesting, entertaining and alarming to see all the criticism coming at Yahoo and CEO Marissa Mayer following the leaked internal announcement from the company’s HR director to ban all telecommuting. Numerous “experts” have voiced their dismay at how the communications was handled. Many of us enjoy being pundits and giving our opinion.…