Category: Other
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The blogging machine: #FollowFriday Professor 3, Mark Anthony Neal
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#FollowFriday Professor is an editorial series focused on professors’ best practice in digital communications. Every Friday, I highlight one academic who is strategically leveraging the power of digital communications. The goal of this feature is that if you are an academic or thought leader looking to establish an online presence, you will be able to…
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Using your blog to showcase press coverage: #FollowFriday Professor 2, Bill George
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“#FollowFriday Professor” is an editorial series focused on professors’ best practice in digital communications. Every Friday, I highlight one academic who is strategically leveraging the power of digital communications. I do a quick analysis of what he/she is doing well and provide examples of best practice that can be gleaned from the individual highlighted. The…
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The art of integrating interviews into thought leadership: #FollowFriday Professor 1, Karl Moore
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Today I am launching a new editorial series focused on best practice communications from other academics. Every Friday, I will highlight one academic who is strategically leveraging the power of digital communications. I will do a quick analysis of what he/she is doing well and provide examples of best practice that can be gleaned from…
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How to do media relations without pitching a story
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PR professionals – are you doing media relations” or “media blasting”? There is an important distinction between the two. Many journalists complain about some of the terrible tactics public relations professionals employ. From what I see and hear, this complaint has some warrant to it. Many PR folks resort to blasting their message as far…
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Communicating experience and impact in higher education
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A couple of years ago, I was the hiring manager for a public relations position that came down to two qualified candidates. Person A had an undergraduate degree from an “average” school. By this, it was a school that you would have heard of, but isn’t known for being an elite or prestigious university. Person…
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Leveraging online communities and relationships to make big decisions
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Who did you want to be when growing up? For me as an avid sports fan growing up in New Jersey, I wanted to follow in the footsteps of former New York Mets center fielder Lenny Dykstra, basketball legend Michael Jordan and renowned sportscaster Marv Albert. As a grown adult, I still ask myself that…