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Category: Other

  • Networking 101 – Why It Should Be Required Learning, Particularly for Communicators

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    Kevin Anselmo

    In today’s world of technology, ignorance is a choice. We have so much knowledge and information at our fingertips. News and analysis about the world around us are just clicks away. So too our potential contacts that can help us in our career interests. I want to share some thoughts about this latter area. The…

  • Unpersonalized communication in our relational times

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    Kevin Anselmo

    SPAM. Unsolicited emails. Unpersonalized invitations. Untargeted press releases. Odds are you received some of these types of communication in the last couple of hours. You may have received a message that might have the appearance of being personalized, yet a quick scan shows that it was the simple use of a mail merge. I receive…

  • Integrating the university communications role into the student experience

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    Kevin Anselmo

    Look at any university / school communicator job posting and odds are you won’t see any mention on how the role correlates to improving the student experience. Performance reviews doubtfully will highlight how communicators can actually help educate students. Often overlooked, I believe university communicators can play an important, direct role in students’ education. I…

  • Communications advice to all the people giving Marissa Mayer communications advice

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    Kevin Anselmo

    It has been interesting, entertaining and alarming to see all the criticism coming at Yahoo and CEO Marissa Mayer following the leaked internal announcement from the company’s HR director to ban all telecommuting. Numerous “experts” have voiced their dismay at how the communications was handled. Many of us enjoy being pundits and giving our opinion.…

  • What is your social media storyline?

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    Kevin Anselmo

    Hypothetical – you are planning a trip to Bora Bora. You can spend hours reading books, watching videos and asking your friends about Bora Bora. Surely this will provide some insights but nothing compares to being there in person. Ditto for exploring any social media channel. Strategizing will only take you so far and sometimes…

  • Restoring trust through open communications

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    Kevin Anselmo

    Do you trust banks’ press releases? When a Fortune 500 CEO gives a talk about the company’s outlook, is he/she believable? Do you think organizations’ claims about being sustainable and environmentally friendly are really accurate? Do you feel that your superiors and senior leadership are honest? If you reflect public opinion, odds are your answers…