Category: Other
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9 Media Relations Tips from Journalists at Tech Crunch, the AP & More
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Guest post by Michelle Lewis A room full of journalists from publications such as Fast Company, TechCrunch and Triangle Business Journal who are eager to share their advice is a PR pro’s dream. Needless to say, I was excited to have the opportunity to attend Experiential Communications’ media event on entrepreneurship and innovation on March…
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The Keys to Adopting a Social PR Mindset: Interview with Expert Shonali Burke
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One person effectively communicating a message will have some impact. Many people authentically doing the same will have even greater impact. It doesn’t require a PhD in algebra to figure this out. Unfortunately many in PR are still wed to the old ways of doing things. Someone who I know that is quite effective in…
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Communications Commandment #1: Know Your Audience
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There is a common thread that led to success when writing a cover letter, marketing message and media pitch: know your audience! I recently interviewed Heidi Scott Giusto on the FIR on Higher Education podcast to discuss a topic that I am not an expert in: communications during the career search. It was interesting for me to hear Heidi discuss…
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Why Groups and Individuals Within Higher Education Should Consider Podcasting
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It is a crowded content space out there. Attention spans are limited. As you think about your content marketing strategy, you should perhaps consider podcasting as a medium to achieve your goals. Podcasting is the only form of content that can be consumed while an individual is doing other activities. Whether you are doing housework,…
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Introducing the Experiential Media Event: Entrepreneurship & Innovation
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Positive press can open doors for individuals and organizations in dramatic ways. For start-ups, awareness is generated amongst investors, clients and future employees that otherwise wouldn’t be possible. For a university, it leads to visibility among key stakeholders like current students, prospective students, alumni and the community. Rarely does ongoing positive media visibility happen by…