Podcast Episode #19: Dorie Clark on Developing a Content Strategy and Lessons from the “Dean Scream”
How can academics build their individual brand? What are the new realities of book publishing? How can individuals develop a content strategy? Author and executive education instructor Dorie Clark shares insights to these questions on episode 19 of FIR on Higher Education. A former presidential campaign spokeswoman, Dorie also outlines what one should do when things don’t […]
Do You Really Need to Pay Journalists for Ink in China?
Generating media visibility in China has always been a priority for the institutions that I have worked with in the past. Throughout the years, I have developed some excellent rapport with Chinese media, which led to some nice placements. I never paid a single Yuan for this coverage, so I was confused when I heard […]
Communicating to Students in China – Perspectives from NYU Shanghai
Many universities are grappling with the pros and cons of setting up universities in different parts of the world as well as reaching students in China. In a two-part interview series, I glean some best practice from the experiences of professionals working for NYU Shanghai. Established in 2013, NYU Shanghai is the third degree-granting campus established […]
The Correlation between Digital Communications Efforts and Traditional Media Exposure
There is a clear link between digital media presence and traditional media exposure. Mark Anthony Neal is a professor at Duke with a prolific digital media footprint (access previous Q and A interviews on why he thinks this is important for academics and a follow-up piece on his social media strategy). This week, he shared how digital media success […]
Leveraging Social Media as an Academic
Imagine writing or editing over 1,000 blog posts in a year. Or what about engaging with over 28,000 followers on Twitter. For Duke Professor Mark Anthony Neal, this is not a dream but a reality. In a previous post, Mark outlined why he considered external communications important as a professor. So if you are not sure why you should blog, […]
Why Professors Should Disseminate their Knowledge and Share Opinions to Public Audiences
Professors have a megaphone to the world. There are incredible opportunities for academics to communicate their knowledge with the general public through traditional and social media. While many don’t for various reasons, there are a number of professors who are doing this incredibly well. One such individual is Mark Anthony Neal, an African American studies professor at […]
Celebrating Higher – and International – Education in Switzerland
Today is Swiss national day! Switzerland is an amazing place – I called it home for eight years. If there is a heaven on earth in terms of natural beauty, Switzerland is it. Many are aware that tourists flock to Switzerland to take in the scenery, eat some of the finest chocolate in the world […]
The media landscape in Brazil: An interview with Mariela Castro
The World Cup is over and Brazilians are depressed about their football team’s performance. But don’t let that stop you from seizing media opportunities in Brazil. I wrote about this in a recent post based on my experiences dealing with media in Brazil. I wanted to build on this, so I interviewed Mariela Castro, founder of Communications Advisors in Sao Paulo. […]
Scoring Media Coverage in Brazil
2014 marks the first time I’ve lived in the US for a World Cup since 1998. I’ve never been much of a football / soccer fan. But you can’t help but to catch the fever to a certain extent when living in Europe. While you will never catch me waving a flag and jumping in […]
Fear of new technologies and chalkboards
Are you today’s equivalent of the Yale student body that protested the chalkboard in the 1830s? Seems like a ridiculous question and scenario. But believe it or not, this is a true story according to Professor Cathy Davidson. I am taking Davidson’s fantastic MOOC course “The Future and History of Mostly Higher Education”. In the course, she […]