Podcast #12: Dealing with a University Crisis Communications Scenario
Student misbehavior, protests against university policy and violence on campus – these are among the issues that a university spokesperson must be prepared to address from a crisis communications perspective. If you are looking to hear best practice on crisis communications within a higher education environment, then you will want to listen to episode 12 […]
Higher Education Crisis Communication Resources
Crisis communications situations can come at any time. For individuals in higher education, these crises can vary from everything ranging to violence on campus, professors’ conflict of interest and students’ misbehavior. Just in the last couple of weeks, university communicators at the University California Santa Barbara and Seattle Pacific University have been forced to communicate […]
Storytelling from your student and client’s perspective
We’ve all grown accustomed to marketing content in which the organization applauds itself for its innovation and benefits. In a typical university setting, common overused buzzwords that schools highlight on their web sites are cutting-edge research (where did that term come from anyway?), world-class faculty (in other words, anyone that has earned a PhD), and […]
Why Public Relations Practitioners Need to Be Organizational Educators
In the old days, it was simple for us communicators. Do some media training for just a few of the top spokespeople in the organization and ensure everyone is on message. Then work on coming up with a story, pitch it in the press and receive a positive clip. Finally, send it to a few […]
Re-thinking where you live and pursuing goals
Are you happy where you live at the moment? Are you able to pursue your goals – both personal and professional – in the current place you live? I am contemplating this question as I sit on a bench overlooking Lake Geneva and the mountains (pictured to the left) in a small village town outside of […]
Teens, Visual Storytelling and Higher Education Communications
It is no surprise that young people are fleeing Facebook in favor of other social media sites. In fact, Facebook even announced their concern about this during an earnings announcement last year. It seems like there are new studies out on a regular basis showing the most used social media sites among particular demographics. The […]
Integrating gamification in the classroom: Professor #FollowFriday 5, Steven Johnson
“Professor #FollowFriday” is an editorial series focused on academics’ best practice in digital communications. Every Friday, I highlight one academic who is strategically leveraging the power of digital communications. The goal of this feature is that if you are an academic or thought leader looking to establish an online presence, you will be able to […]
Academics leveraging Instagram: #FollowFriday Professor 4, Karen Freberg
Every Friday, I highlight one academic who is strategically leveraging the power of digital communications in the editorial series “#FollowFriday Professor” . The goal of this feature is that if you are an academic or thought leader looking to establish an online presence, you will be able to draw on this archive and use it as […]
Why Individuals within Higher Education Need to Read Spin Sucks
Need a reference point for public relations done right? If yes, read the new book Spin Sucks, Communications and Reputation Management in the Digital Age by public relations thought leader Gini Dietrich. For several years, Dietrich has been a respected voice on how public relations / marketing needs to adapt within the new digital communications […]
The blogging machine: #FollowFriday Professor 3, Mark Anthony Neal
#FollowFriday Professor is an editorial series focused on professors’ best practice in digital communications. Every Friday, I highlight one academic who is strategically leveraging the power of digital communications. The goal of this feature is that if you are an academic or thought leader looking to establish an online presence, you will be able to […]