Category: Other
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Resources for Higher Education Communicators
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It is vital that we are always learning best practice. So much can be gleaned from the experiences of others. With that in mind, I wanted to create a helpful little list of resources I use to stay up to date about higher education communications. In no specific order, here are 9 links I would…
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Episode 28: McGill University Professor Karl Moore on How to Build Your Thought Leadership by Conducting Interviews
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It is great to be interviewed. Benefits come from the external exposure if you have properly communicated your message. There also benefits from being the interviewer. McGill University Professor Karl Moore can attest to this. He conducts a CEO Interview Series in which he interviews a CEO or throughout leader. The interview is disseminated across…
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How Professors Can Take Their Media Presence to the Next Level
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Perhaps you are a media star. Or maybe communicating to public audiences is foreign territory. Regardless of where you are at on the spectrum, consider following these tips if you want to take your external communications to the next level. Study others. There are many academics that are acing various aspects of external communications. Surely…
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Re-thinking Media Training at Your Institution
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For university communicators, it is important to get faculty engaged and on board with the school’s PR program. The problem is that many professors aren’t necessarily comfortable communicating their research and knowledge through social media and the traditional press. Hence, university communicators need to offer a first-class media training service. Communicators should re-evaluate how they…
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Communicate Your Research and Academic Expertise Like a Head of State
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At times, academics and leaders of nations face similar challenges from an external communications point of you. Both groups need to simply communicate often times complex issues. A head of state has to explain the rationale for tax reform in a way that can be understood by the electorate. Likewise, an academic putting “knowledge to…