Category: Other
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What Academics Can Learn from Martin Luther King’s PR Skills
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“I have a dream” is probably the most analyzed and studied speech in American history. Many around the world are aware of Dr. Martin Luther King’s famous words. You would be hard pressed to find a kid in the United States who hasn’t been exposed to this speech in school in some way. Dr. King’s words…
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Podcast Episode #26: Re-thinking how we Approach Media Training in Higher Education
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Many academics are uneasy about how to communicate to external audiences. With good reason – they are trained on how to speak with academic audiences, not the general public. Thus, media training is important. On episode 26, we delve into this topic. It is a bit different than our usual show format. I just launched…
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Reflections on 1 Year of Podcasting
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One year ago I started my podcast – For Immediate Release (FIR) on Higher Education. That first episode published on December 26, 2013 wasn’t pretty, and not because I didn’t have a terrific guest in IMD Professor Bill Fischer. I was quite overwhelmed by everything that went into producing a good podcast. I recall spending…
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Where are all the podcasting professors?
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Duncan Green, a strategic advisor for Oxfam GB and author of “From Poverty to Power”, wrote an excellent post “So you’ve written the research report: what else do you need to do to ensure people actually read it?”. Duncan proposes some options and solicits readers to add to his list. This article is definitely worth…
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Podcast Episode #19: Dorie Clark on Developing a Content Strategy and Lessons from the “Dean Scream”
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How can academics build their individual brand? What are the new realities of book publishing? How can individuals develop a content strategy? Author and executive education instructor Dorie Clark shares insights to these questions on episode 19 of FIR on Higher Education. A former presidential campaign spokeswoman, Dorie also outlines what one should do when things don’t…