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  • The media landscape in Brazil: An interview with Mariela Castro

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    Kevin Anselmo

    The World Cup is over and Brazilians are depressed about their football team’s performance. But don’t let that stop you from seizing media opportunities in Brazil. I wrote about this in a recent post based on my experiences dealing with media in Brazil. I wanted to build on this, so I interviewed Mariela Castro, founder of Communications Advisors in Sao Paulo.…

  • Scoring Media Coverage in Brazil

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    Kevin Anselmo

    2014 marks the first time I’ve lived in the US for a World Cup since 1998. I’ve never been much of a football / soccer fan. But you can’t help but to catch the fever to a certain extent when living in Europe. While you will never catch me waving a flag and jumping in…

  • Fear of new technologies and chalkboards

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    Kevin Anselmo

    Are you today’s equivalent of the Yale student body that protested the chalkboard in the 1830s? Seems like a ridiculous question and scenario. But believe it or not, this is a true story according to Professor Cathy Davidson. I am taking Davidson’s fantastic MOOC course “The Future and History of Mostly Higher Education”. In the course, she…

  • Podcast #12: Dealing with a University Crisis Communications Scenario

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    Kevin Anselmo

    Student misbehavior, protests against university policy and violence on campus – these are among the issues that a university spokesperson must be prepared to address from a crisis communications perspective. If you are looking to hear best practice on crisis communications within a higher education environment, then you will want to listen to episode 12…

  • Higher Education Crisis Communication Resources

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    Kevin Anselmo

    Crisis communications situations can come at any time. For individuals in higher education, these crises can vary from everything ranging to violence on campus, professors’ conflict of interest and students’ misbehavior. Just in the last couple of weeks, university communicators at the University California Santa Barbara and Seattle Pacific University have been forced to communicate…

  • Storytelling from your student and client’s perspective

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    Kevin Anselmo

    We’ve all grown accustomed to marketing content in which the organization applauds itself for its innovation and benefits. In a typical university setting, common overused buzzwords that schools highlight on their web sites are cutting-edge research (where did that term come from anyway?), world-class faculty (in other words, anyone that has earned a PhD), and…