Episode #38 – How Professors Can Leverage Periscope in the Classroom
There are tremendous opportunities to use Periscope in the classroom. In addition, there are also some risks. On episode of FIR on Higher Education episode 38, we examine these opportunities and threats with three professors who have used mobile live streaming apps in their respective classrooms: Karen Freberg from the University of Louisville, Jimmy Sanderson […]
Episode #37: Periscope’s Place in Higher Education
There are tremendous opportunities for universities to communicate to new audiences through mobile living streaming apps. Among the possibilities are: – Providing the public with opportunities to catch a glimpse into the life of leadership – Showing prospective students tours of facilities – Taking viewers inside the classroom. Mobile live streaming apps also present new challenges, particularly […]
Episode #36: Content Marketing Tips from Joe Pulizzi
“Effective marketing is about effective publishing.” This is among the advice that Content Marketing Institute founder Joe Pulizzi shared on FIR on Higher Education #36. One of the leading experts in the world on content marketing, Pulizzi talked about how individuals working in a higher education environment can achieve their marketing goals through a content strategy. He gave an […]
Episode #35: How to Work with Practitioner Publications Like Harvard Business Review
Getting visibility in Harvard Business Review can be a game-changer. In the case of thought leader Dorie Clark, an HBR blog post led to a full-length piece in the print magazine which then led to a new book (and she had written a follow-up book for good measure). On episode 35 of FIR on HIgher Education, […]
Episode #34 – Best Practice Tips on Presenting and Public Speaking from Gini Dietrich
Not confident about your next public speaking opportunity or want more speaking opportunities? Then get tips from special guest Gini Dietrich on episode 34 of FIR on Higher Education. Along with being the mastermind of the popular PR blog called Spin Sucks and an author of two books, Gini is also a regular speaker. Among what […]
Episode #33 – Communicating the Impact of Your Location
Location branding is often overlooked. We are all based somewhere and need to highlight the value of our locations, whether it’s a dynamic international city, a fun destination or perhaps a less glamorous location. On FIR on Higher Education podcast episode #33, brand strategist Julian Stubbs will share insights on how we can effectively communicate the value of […]
Episode #32: Media Relations Advice from Muck Rack CEO Greg Galant
When is the best time to pitch a journalist? Should you pitch via social media? Muck Rack CEO Greg Galant offered answers to these questions on FIR on Higher Education #32. His analysis is based on a media survey conducted by Muck Rack and Edelman. Among the topics we discuss: How to build relationships with […]
Episode #31 – Alumni Communications Tips from Graduway CEO Daniel Cohen
Many students will soon be receiving their diplomas from institutions and venturing off to new horizons. These new graduates have the potential to be one of the best ambassadors for a school by discussing their intimate and unique experiences with others. They could also become completely disengaged from your school. On episode 31 of FIR on Higher […]
Episode #30: David Meerman Scott on Leveraging Slideshare and the New Rules of Sales
Put your best content out there and let that generate awareness and ultimately sales. That is the message author David Meerman Scott shared on episode 30 of FIR on Higher Education. Case in point is how Scott has marketed his latest book The New Rules of Sales and Service. Rather than direct prospective customers to Amazon for […]
Episode #29 – Is Your Brand Sticking? An Interview with Author Jeremy Miller
We all face challenges in getting our brands – whether personal or institutional – to “stick”. Particularly in higher education, it can often seem daunting to have a differentiated brand in the marketplace. Jeremy Miller, president of a brand building agency and author of the book Sticky Branding, will share some principles on how to get […]