There are tremendous opportunities to use Periscope in the classroom. In addition, there are also some risks. On episode of FIR on Higher Education episode 38, we examine these opportunities and threats with three professors who have used mobile live streaming apps in their respective classrooms: Karen Freberg from the University of Louisville, Jimmy Sanderson from Clemson and Chris Yandle from …
Episode #37: Periscope’s Place in Higher Education
There are tremendous opportunities for universities to communicate to new audiences through mobile living streaming apps. Among the possibilities are:- Providing the public with opportunities to catch a glimpse into the life of leadership- Showing prospective students tours of facilities- Taking viewers inside the classroom.Mobile live streaming apps also present new challenges, …
Episode #36: Content Marketing Tips from Joe Pulizzi
“Effective marketing is about effective publishing.”This is among the advice that Content Marketing Institute founder Joe Pulizzi shared on FIR on Higher Education #36. One of the leading experts in the world on content marketing, Pulizzi talked about how individuals working in a higher education environment can achieve their marketing goals through a content strategy.He gave an overview of …
Episode #35: How to Work with Practitioner Publications Like Harvard Business Review
Getting visibility in Harvard Business Review can be a game-changer. In the case of thought leader Dorie Clark, an HBR blog post led to a full-length piece in the print magazine which then led to a new book (and she had written a follow-up book for good measure).On episode 35 of FIR on HIgher Education, senior editor Gardiner Morse discusses the best ways in which academics and PR professionals …
Episode #34 – Best Practice Tips on Presenting and Public Speaking from Gini Dietrich
Not confident about your next public speaking opportunity or want more speaking opportunities? Then get tips from special guest Gini Dietrich on episode 34 of FIR on Higher Education. Along with being the mastermind of the popular PR blog called Spin Sucks and an author of two books, Gini is also a regular speaker.Among what you will learn:how to best handle negative comments / …
Episode #33 – Communicating the Impact of Your Location
Location branding is often overlooked. We are all based somewhere and need to highlight the value of our locations, whether it’s a dynamic international city, a fun destination or perhaps a less glamorous location.On FIR on Higher Education podcast episode #33, brand strategist Julian Stubbs will share insights on how we can effectively communicate the value of our locations. Julian was …
Episode #32: Media Relations Advice from Muck Rack CEO Greg Galant
When is the best time to pitch a journalist? Should you pitch via social media?Muck Rack CEO Greg Galant offered answers to these questions on FIR on Higher Education #32. His analysis is based on a media survey conducted by Muck Rack and Edelman.Among the topics we discuss:How to build relationships with the media using social media The importance of sharing positive media coverage in the …
Episode #31 – Alumni Communications Tips from Graduway CEO Daniel Cohen
Many students will soon be receiving their diplomas from institutions and venturing off to new horizons. These new graduates have the potential to be one of the best ambassadors for a school by discussing their intimate and unique experiences with others. They could also become completely disengaged from your school.On episode 31 of FIR on Higher Education, alumni relations expert Daniel Cohen …
Episode #30: David Meerman Scott on Leveraging Slideshare and the New Rules of Sales
Put your best content out there and let that generate awareness and ultimately sales. That is the message author David Meerman Scott shared on episode 30 of FIR on Higher Education. Case in point is how Scott has marketed his latest book The New Rules of Sales and Service. Rather than direct prospective customers to Amazon for example, Scott is instead sending people to his New Rules of Sales and …
Episode #29 – Is Your Brand Sticking? An Interview with Author Jeremy Miller
We all face challenges in getting our brands - whether personal or institutional – to "stick". Particularly in higher education, it can often seem daunting to have a differentiated brand in the marketplace.Jeremy Miller, president of a brand building agency and author of the book Sticky Branding, will share some principles on how to get your brand to resonate with audiences. Specifically he …
Episode 28: McGill University Professor Karl Moore on How to Build Your Thought Leadership by Conducting Interviews
It is great to be interviewed. Benefits come from the external exposure if you have properly communicated your message. There also benefits from being the interviewer.McGill University Professor Karl Moore can attest to this. He conducts a CEO Interview Series in which he interviews a CEO or throughout leader.The interview is disseminated across various external communications channels. But …
Podcast Episode 27: How to Consistently Deliver Your Messages in Media Interviews
Wouldn't it be great to consistently get your message across in media interviews? University of North Carolina Professor Cynthia Bulik, an expert on eating disorders, is someone who knows how to do this. Take for example this CBS interview she did in which she answers six different questions in a three-minute time period. She communicates all her key talking points and even gets her book …
Podcast Episode #26: Re-thinking how we Approach Media Training in Higher Education
Many academics are uneasy about how to communicate to external audiences. With good reason - they are trained on how to speak with academic audiences, not the general public. Thus, media training is important.On episode 26, we delve into this topic. It is a bit different than our usual show format. I just launched my new Media Training for Academics online course and share some of what I’ve …
Podcast Episode 25: PR Measurement Tips from Shonali Burke
What is the concrete value of your PR efforts? Be it a media placement or marketing / communications campaign, how do you measure the impact? On episode 25 of FIR on Higher Education, PR measurement expert and Johns Hopkins University professor Shonali Burke offers her advice on PR measurement. She also shares tips on how to teach PR measurement in the classroom.Among the topics we discuss:• …
FIR on Higher Education #24: Op Ed Writing Tips
Throughout my years working in higher education PR, I have come across countless professors who've aspired to see their Op Ed in the New York Times. My response: it is easier said than done.Senior communications consultant Roland King is leading a project in which he is analyzing university presidents' Op Eds. He’s looked at over 350 op eds and gleaned some best practices, which he shares on …