SERVICES FOR INSTITUTIONS AND GROUPS
If you represent a university, unit, research center, educational company or communications / PR office, we can collaborate with you in the following areas.
MOBILIZE AMBASSADORS FOR YOUR SCHOOL THROUGH OUR MEDIA TRAINING PROGRAM
To mobilize ambassadors – academics and leadership – within your institution requires training. This can be expensive and complicated to arrange given the busy schedules of you and your colleagues. Our Media Training for Academics online course enables university communicators and different groups to scale media training. Individuals taking part in the course can get trained when, where and how they want utilizing the course and its different resources (videos, audio files, reference guides and transcriptions).
COMMUNICATIONS STRATEGY FORMATION
In thinking through communications, it is important to have a framework to guide activities and establish metrics. We can work with on reviewing current activities through market analysis and conducting interviews with your groups as well as your key stakeholder groups. Information gleaned from these exercises would guide recommended actions and messaging.
TELLING YOUR STORY THROUGH CONTENT MARKETING, MEDIA RELATIONS AND SOCIAL MEDIA
Brand journalism has changed game for public relations. Every organization is a media company and can attract audiences by providing compelling content. No longer do we have to solely rely on media relations to communicate our audience to the public. However, with the overflow of information out there, getting noticed requires compelling content that resonates with the targeted audience. Kevin has written numerous client / program success stories and participant profiles. He can do the same for your different activities and help you devise an ongoing content marketing strategy.
Kevin can also help you execute a media relations, public relations and/or social media program. This could involve everything ranging from strategy formation in these specific areas, execution and running workshops to share best practice with you and your colleagues.
If you are thinking through a global program – either in terms of recruiting, research activity or actual expansion – then Kevin Anselmo can work with you on a global public relations campaign and communications program. Having lived in Europe for 10 years and worked with schools that are global in nature, Kevin has developed an in-depth international media network and understanding of best practice in various markets around the world.
“Kevin is a problem solver, creative thinker and skilled communicator. While at IMD, he championed a public relations strategy directly correlating to our marketing objectives. This strategy enabled our content and stories to create significant impact among our key stakeholder groups. We are fortunate that many of his creative ideas for engaging our different audiences remain pillars in our communications strategy.” – Alessandro Sofia, Director of Communications at IMD
Contact Kevin to learn more about how his tailored services in these areas.