Ready to Maximize Your Impact?
Academics can generate more impact by communicating effectively to external audiences: the media, policy makers, practitioners and alumni, among others. This can lead to:
The Maximize Your Impact book helps you to:
THINK THROUGH YOUR OBJECTIVES
INCREASE VISIBILITY BY DELIVERING YOUR MESSAGE IN THE PRESS
PROMOTE YOUR WORK ON YOUR OWNED CHANNELS (LIKE A BLOG)
ENHANCE YOUR NETWORK VIA
About the Author: Kevin Anselmo
Kevin Anselmo is the Founder and Principal of Experiential Communications. His services focus on communications strategy development, media training, PR execution, coaching, workshops and events. Current and past clients include College Advising Corps; Duke Corporate Education; Duke University Center on Globalization, Governance & Competitiveness; Geneva Centre for Security Policy; IEDC Bled School of Management; IMD; Montreux School of Business; Nestle; North Carolina State University’s Emerging Issues Initiative; North American Society for the Sociology of Sport; Seattle University; University of Tor Vergata in Rome; and VIF International Education. Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed media relations for IMD in Switzerland. He lived and worked in Switzerland for eight years and in Germany for two years. Currently, he resides in Chapel Hill, North Carolina with his wife and two young boys.
NEED A CUSTOMIZED COMMUNICATIONS GUIDELINES & MEDIA TRAINING BOOKLET FOR YOUR SCHOOL OR ORGANIZATION?
Imagine having one resource for your school or organization that includes all of your institutional communications guidelines as well as a media training best practice guide. Leveraging the content in the book, we work in collaboration with clients to create such a resource that can be distributed throughout your organization. The guide can consist of:
• Select sections of media training content highlighted in “Maximize Your Impact”.
• Your internal communications policies.
• The key messaging of your school or organization.
• Available resources (such as institutional social media feeds, photos, websites, etc).
• Messages from senior leadership on the importance of external communications for your organization with the goal of generating buy-in from professors, researchers and others.
Such a resource is invaluable to cascading your communications strategy, mobilizing your colleagues and providing relevant education.
WORKSHOPS FOR YOUR SCHOOL OR ORGANIZATION
The book itself is based on the curriculum from our different trainings and research over the years. Training academics is the most efficient, economic and effective means to increase an organization’s visibility. Our trainings focus on how academics from different disciples can communicate to public audiences. We customize each workshop so it resonates with the particular audience. Here is just a sampling of some of the feedback:
"The media training sessions provided by Experiential Communications were interactive, effective and highly enjoyable. Kevin has a polished but informal and approachable training style that worked really well for our team. We are already implementing many of the ready-to-use ideas we discussed and have set in motion several longer-term initiatives identified during the sessions.”
“Whether you are considering Kevin’s services for help with messaging strategy or for media training, I give him my highest possible recommendation. Kevin’s work is consistently outstanding.”
“Kevin Anselmo provided our faculty members with an all-day training workshop on the use of social media to advance their research efforts. Throughout the workshop he continually provided new insights on how these platforms can be used to expand one’s impact and visibility. Some of our faculty are quite media savvy, but even the most knowledgeable were learning many new things from Kevin. He is very good at reading his audience and moving things along at the right pace to keep everyone engaged.”
"Kevin is an absolute professional. We invited him to speak at a training for a group of young social entrepreneurs. He provided helpful tips on how to effectively tailor a message to a variety of audiences, including the media, funders and the general public. He was very flexible and tailored his presentation to our specific group. I absolutely recommend working with Kevin and Experiential Communications!”
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