BENEFIT FROM PODCASTING!
We are pleased to be launching a new series of communications workshops.
SUMMARY
Podcasting presents many opportunities for start-ups, schools and organizations 
alike to achieve specific objectives, be it visibility, more sales and/or enhancing networks, among other areas. The cost to entry is low, but the learning curve can be high. A successful podcast requires a strategy, the ability to create and disseminate great content and an understanding of the technical aspects of podcasting. The one-day, hands-on “Experiential Workshop: Achieve Your Goals through Podcasting” will provide attendees with the tools and knowledge to succeed in their podcasting venture.
INSTRUCTORS
Victor Jimenez
Victor has been a trusted advisor and enabler, helping people have fun and do what they love for nearly 30 years. A consummate entrepreneur, Victor has founded many small businesses focused around his passions of fitness, cycling, business, marketing and conversation. He hosts the FlyWheel podcast, a show that helps entrepreneurs and business owners build a business and life around their passions, as well as the Cycling 360 Podcast, which has generated 30,000 – 50,000 downloads per month (over 2 million downloads in total).
Kevin Anselmo
Kevin is the Founder and Principal of Experiential Communications. He helps brands – whether individual or corporate – communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups. His primarily serves the higher education, research and entrepreneurial communities. Kevin is the host of the For Immediate Release on Higher Education podcast. The interview show – published twice per month since 2013 – provides communications insights for stakeholders within higher education.
GOALS
- Learn how to develop a podcasting strategy to achieve your specific objectives.
- Discover the art of communicating your content through podcasting.
- Study podcast interviewing techniques and develop your own style.
- Gain understanding about the technical aspects of producing a podcast.
- Glean best practice on how to disseminate your podcast.
WORKSHOP FORMAT
The idea for the workshop is to limit the number to 25 individuals to ensure that each attendee receives personal attention and support (this is a 12.5-to-1 participant to instructor ratio). Here is a tentative schedule:
8:30: Registration
9:00 – 9:30: Podcast Strategy Overview (Kevin)
9:30 – 10:00: Hands-on Breakout Application – Podcast Strategy Overview (Kevin & Victor)
10:00 – 10:30: Creating Compelling Content (Victor)
10:30 – 11:00: Hands-on Breakout Application – Creating Compelling Content (Kevin & Victor)
11:00 – 11:15: Break
11:15 – 11:45: Conducting Interviews (Kevin & Victor)
11:45 – 12:15: Hands-on Breakout Application – Conducting Interviews (Kevin & Victor)
12:15 – 1:15: Lunch
1:15 – 1:45: Getting Set Up / Technical Aspects (Victor)
1:45 – 2:15: Hands-on Breakout Application – Getting Set Up / Technical Aspects (Kevin & Victor)
2:15 – 2:45: Disseminate! (Kevin)
2:45 – 3:15: Hands-on Breakout Application – Disseminate! (Kevin & Victor)
3:15: Conclusion
Each participant would also benefit from the following:
- A booklet that would feature materials presented during the workshop, templates and exercises.
- A post-workshop follow-up virtual small group training (approximately one month out).
- A private one-hour follow-up webinar (approximately three months out).
The goal for these three follow-up items is to provide ongoing support to ensure participants are making progress with their podcasting venture.
DATE, LOCATION & FEE
This first workshop will take place in the Triangle area in North Carolina in the fall of 2016. We will be announcing specific information in due course. If you are interested in learning more and staying updated about this workshop, email us.