Have you experimented with Medium, the online publishing tool owned by Twitter? Not happy with your results? If that is the case for you and you want to discover how to change this narrative, then you will want to listen to FIR on Higher Education episode 62.Paul Redfern and Carina Situs from Gettysburg College delve into the strategies and tactics that have contributed to the school’s success …
Using your blog to showcase press coverage: #FollowFriday Professor 2, Bill George
“#FollowFriday Professor” is an editorial series focused on professors’ best practice in digital communications. Every Friday, I highlight one academic who is strategically leveraging the power of digital communications. I do a quick analysis of what he/she is doing well and provide examples of best practice that can be gleaned from the individual highlighted. The goal of this feature is that if …
Communications advice to all the people giving Marissa Mayer communications advice
It has been interesting, entertaining and alarming to see all the criticism coming at Yahoo and CEO Marissa Mayer following the leaked internal announcement from the company's HR director to ban all telecommuting. Numerous "experts" have voiced their dismay at how the communications was handled.Many of us enjoy being pundits and giving our opinion. Here is mine - unless you have inside …
Using social media to choose a college major
Educational training and job placement go hand-in-hand. Sure, there are exceptions, but for the most part those that graduate from college have a better chance of securing employment than those that don’t. And in the United States, there is some troubling news on this front.The Pathways to Prosperity study by the Harvard Graduate School of Education shows that just 56 percent of college students …
Be a thought leader (and hence a continual learner)
If you are a professional, are you taking action to become a thought leader? If you are a student interested in a certain career path, are you communicating your learnings and building your expertise? If not, you should, says Gerard Corbett, chairman and CEO of the Public Relations Society of America.“Everybody has the opportunity to create value,” Gerry told me in a phone interview. “The …
Why do mothers seem to “get” social media better than CEOs?
Trivia – according to Nielsen, one-third of the bloggers in the world are:a) Chief Executive Officers b) Chief Marketing Officers c) Chief Learning Officers d) MomsThe correct answer, as the title of this post would indicate, is Moms! There is much that moms can teach the C-Suite about many topics, but for the sake of this post, I will focus on the practice of blogging and social media …