Podcast #54: Book Marketing Tactics from Professor David Burkus
It is not enough to rely on your publisher or school communications department to market your book. You have to put in the leg work. So says David Burkus, a professor at Oral Roberts University and the author of two different books: The Myths of Creativity which came out in 2013 and Under New Management […]
FIR on Higher Education Podcast – Episode 4: A Discussion with Jonah Berger about Why Things Catch On
Blenders – they are one of least remarkable items out there. However, a series of catchy videos produced by Blendtec generated millions of views. How does this happen? How can you get your content to go viral? Is it by chance or is there a science to it? Professor Jonah Berger, author of the best-selling […]