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Book Marketing

Communications, Content Marketing, FIR on Higher Education Podcast, Professors, Public Relations, Thought Leadership · May 12, 2016

Podcast #54: Book Marketing Tactics from Professor David Burkus

It is not enough to rely on your publisher or school communications department to market your book. You have to put in the leg work. So says David Burkus, a professor at Oral Roberts University and the author of two different books: The Myths of Creativity which came out in 2013 and Under New Management which was published earlier this year. On episode 54 of FIR on Higher Education, Burkus …

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Content Marketing, FIR on Higher Education Podcast, Professors, Public Relations, Social Media, Thought Leadership · February 15, 2014

FIR on Higher Education Podcast – Episode 4: A Discussion with Jonah Berger about Why Things Catch On

Blenders – they are one of least remarkable items out there. However, a series of catchy videos produced by Blendtec generated millions of views. How does this happen? How can you get your content to go viral? Is it by chance or is there a science to it? Professor Jonah Berger, author of the best-selling book Contagious, has researched this topic and introduced a framework about why things catch …

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