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Blogging, Learning and development · May 17, 2017

Using Strategic Marketing Communications to Cascade Learning into an Organization

Training is estimated to be a $350 billion industry worldwide. However it represents just 10% of the the 70-20-10 L&D model, which was informed based on a survey of executives. (70% of learning is from challenging assignments, 20% is from interacting with peers and 10% from training). How can the learning from the 10%  be integrated into the 70% and 20%? You may be familiar with a training …

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Communications, Content Marketing, Education, FIR on Higher Education Podcast, Media Relations, Professors, Public Relations · August 29, 2014

Podcast 16: The Communications Landscape in Asia

How can institutions can use digital communications to attract students from Asia? What are some best practice tips for how communicators and academics can establish a media presence in Asia? These are among the topics I discuss with Professor Michael Netzley of the Singapore Management University on episode 16 of FIR on Higher Education. In addition to the main interview, the episode also …

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