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higher ed PR

Blogging, Uncategorized · April 27, 2017

How Media Relations Can Support Integrated Marketing Communications Goals

Technological advances, the ever-changing communications landscape and the disruption in the higher education space necessitate that marketing and communications departments strategically work together towards common goals. This means that everyone is aligned on what the objectives are and how to achieve them through the collaborative effort of those responsible for earned media (media relations), …

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