Are you maximizing the public relations opportunities around different events that you are organizing? Higher education related events usually feature interesting content, particularly if it is an academic conference or some sort of multi-day symposium. Making the most of such events from a PR perspective can be challenging. We delve into this topic on episode 50 of FIR on Higher Education …
Podcast Episode #49: Leveraging Social Media as a University Senior Leader
Different studies highlight how CEOs can reap positive benefits by using social media (see Weber Shandwick study). At the university level, there are some presidents, provosts and school deans who are also using social media in a strategic way. Take for example University of North Carolina Provost Jim Dean, who has been tweeting actively since 2009. On episode 49 of FIR on Higher Education, …
Do You Really Need to Pay Journalists for Ink in China?
Generating media visibility in China has always been a priority for the institutions that I have worked with in the past. Throughout the years, I have developed some excellent rapport with Chinese media, which led to some nice placements. I never paid a single Yuan for this coverage, so I was confused when I heard this notion that you had to “pay to play”. This New York Times piece outlines this …
Podcast # 3 – LinkedIn tips for thought leaders
Surely all of us use LinkedIn in some capacity. But how many can claim that they are fully leveraging LinkedIn to the fullest? LinkedIn offer's opportunities for thought leaders to disseminate their research and connect with other influencers in their respective fields. For public relations practitioners, LinkedIn can be a valuable tool to promote news and information, particularly with the …
Podcast #2 – Media relations tips in a higher education environment
It is a competitive world out there in media relations land. As we all know, the media industry has been significantly disrupted. So what are they keys to generating consistent positive media coverage for an institution? How can academics and thought leaders best prepare for interviews? What is the role of the media relations professional in the process? What about generating coverage …