• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Experiential Communications

Strategic storytelling and engaging education

  • Home
  • About
  • Content
    • Book – Maximize Your Impact
    • Communications Advice for Researchers & Academics
    • Content Learning
    • Informational Interview 2.0 Podcast
    • Learning & Development Stories Podcast
    • FIR on Higher Education Podcast
    • Blog
  • Engaging Education
    • Media Training for Academics
    • Cornerstone Messaging Workshop
    • Research Translation Writing Program
  • Consulting
    • Strategic Storytelling
    • Robust Reviews

higher education PR

Content Marketing, FIR on Higher Education Podcast, Media Relations, Public Relations · February 10, 2016

Podcast Episode #50: PR Strategies and Tactics for Events

Are you maximizing the public relations opportunities around different events that you are organizing? Higher education related events usually feature interesting content, particularly if it is an academic conference or some sort of multi-day symposium. Making the most of such events from a PR perspective can be challenging. We delve into this topic on episode 50 of FIR on Higher Education …

Continue Reading

FIR on Higher Education Podcast, Professors, Public Relations, Thought Leadership · January 19, 2016

Podcast Episode #49: Leveraging Social Media as a University Senior Leader

Different studies highlight how CEOs can reap positive benefits by using social media (see Weber Shandwick study). At the university level, there are some presidents, provosts and school deans who are also using social media in a strategic way. Take for example University of North Carolina Provost Jim Dean, who has been tweeting actively since 2009. On episode 49 of FIR on Higher Education, …

Continue Reading

Education, Media Relations, Public Relations, Social Media · September 17, 2014

Do You Really Need to Pay Journalists for Ink in China?

Generating media visibility in China has always been a priority for the institutions that I have worked with in the past. Throughout the years, I have developed some excellent rapport with Chinese media, which led to some nice placements. I never paid a single Yuan for this coverage, so I was confused when I heard this notion that you had to “pay to play”. This New York Times piece outlines this …

Continue Reading

Communications, Content Marketing, FIR on Higher Education Podcast, Learning and development, Networking, Personal Branding, Professors, Social Media · February 5, 2014

Podcast # 3 – LinkedIn tips for thought leaders

Surely all of us use LinkedIn in some capacity. But how many can claim that they are fully leveraging LinkedIn to the fullest? LinkedIn offer's opportunities for thought leaders to disseminate their research and connect with other influencers in their respective fields. For public relations practitioners, LinkedIn can be a valuable tool to promote news and information, particularly with the …

Continue Reading

Communications, FIR on Higher Education Podcast, Media Relations, Public Relations, Social Media, Uncategorized · January 20, 2014

Podcast #2 – Media relations tips in a higher education environment

It is a competitive world out there in media relations land. As we all know, the media industry has been significantly disrupted. So what are they keys to generating consistent positive media coverage for an institution? How can academics and thought leaders best prepare for interviews? What is the role of the media relations professional in the process? What about generating coverage …

Continue Reading

Primary Sidebar

Behind-the-scenes ghostwriter
helping you create compelling content.
Strategic Storytelling

Categories

Ambassador Training
Learn about our experiential communications training services.

Recent Posts

  • 6 Approaches to Incorporate into your Communications Messaging Workshop
  • A Practical Way to Encourage “Upskilling”
  • Take Your Learning to the Next Level: Convert Your Questions into Content
  • Think of Content as a Verb
  • Adam Kingl on How Content Creation Connects to Continuous Learning
CONTENT LEARNING
Sign up to receive our latest content that explores how smart communications supports learning, innovation and career growth.

Footer

CONTACT: Kevin Anselmo
Email: kevin@experientialcommunications.com
Tel: +1 919-260-0035
8517 Cache Dr. Sarasota, FL 34240
  • Facebook
  • LinkedIn
  • Twitter

Copyright © 2023 Experiential Communications