Podcast Episode #50: PR Strategies and Tactics for Events

greifAre you maximizing the public relations opportunities around different events that you are organizing? Higher education related events usually feature interesting content, particularly if it is an academic conference or some sort of multi-day symposium. Making the most of such events from a PR perspective can be challenging. We delve into this topic on episode 50 of FIR on Higher Education with guest James Greif, Director of Communications at the American Association of Law Schools (AALS).

The AALS consists of 179 member law schools. The association recently organized its 110th annual meeting. Thousands of law school faculty and guests descended upon New York City for the five-day event, which featured Supreme Court Justice Stephen Breyer as a keynote speaker. We caught up with Greif during the event to get his insights on topics such as:

– Leveraging social media during events

– Making the most of media opportunities around events

– Crisis communication

– Post conference communications

– Communications on a limited budget

About James Grief

James Grief is the Director of Communication at The Association of American Law Schools (AALS), a 501(c)(3) nonprofit association of 179 law schools. Previously, he was the Senior Manager, Corporate Communications & Marketing at Ullico Inc and Senior Manager & Multimedia Coordinator, Office of Media and Public Relations at George Mason University.