For university communicators, it is important to get faculty engaged and on board with the school’s PR program. The problem is that many professors aren’t necessarily comfortable communicating their research and knowledge through social media and the traditional press. Hence, university communicators need to offer a first-class media training service. Communicators should re-evaluate how they go …
Podcast Episode #26: Re-thinking how we Approach Media Training in Higher Education
Many academics are uneasy about how to communicate to external audiences. With good reason - they are trained on how to speak with academic audiences, not the general public. Thus, media training is important. On episode 26, we delve into this topic. It is a bit different than our usual show format. I just launched my new Media Training for Academics online course and share some of what I’ve …
BIRTH ANNOUNCEMENT!! Announcing Arrival of Media Training for Academics online course
My wife and I welcomed two boys into the world in the last three years. Now, I want to introduce my newest "baby": the Media Training for Academics online course! See image above for key characteristics! The course covers how professors, researchers and PhD students can communicate their research and ideas through owned media (content they own, like a blog or website), earned media (traditional …