Let's play word association - what is the first thing that comes to your mind when you hear the word Mexico? Do you think of Mexico's beautiful beaches? Immigration? Danger? Or do you think about some other unique and positive attribute of Mexico?Gloria Guevara Manzo contemplates such questions as the country's Tourism Secretary. She's had to alter perception about Mexican tourism to emphasize …
Be a thought leader (and hence a continual learner)
If you are a professional, are you taking action to become a thought leader? If you are a student interested in a certain career path, are you communicating your learnings and building your expertise? If not, you should, says Gerard Corbett, chairman and CEO of the Public Relations Society of America.“Everybody has the opportunity to create value,” Gerry told me in a phone interview. “The …
Experiential learning in the form of journalist / communicator conferences
Pick up a book on media relations or take a PR class and you will read lots of best practice. The course / book will cover topics such as press release writing, media pitching, the responsibilities of a journalist and the value of positive vs. negative press. There will probably very little mention about the value of attending journalist conferences in the industry.Representing Duke University's …