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strategic communications

Blogging, Uncategorized · April 27, 2017

How Media Relations Can Support Integrated Marketing Communications Goals

Technological advances, the ever-changing communications landscape and the disruption in the higher education space necessitate that marketing and communications departments strategically work together towards common goals. This means that everyone is aligned on what the objectives are and how to achieve them through the collaborative effort of those responsible for earned media (media relations), …

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FIR on Higher Education Podcast, Media Relations, Public Relations · July 30, 2016

Podcast Episode #59: The Importance of Media Monitoring

The success of a PR program depends on monitoring. We need to have the tools in place to know not only what is being said about our brand, industries, competitors and audiences. We also need to have the appropriate systems to share intelligence with our different stakeholders, whether it be senior leadership, faculty, alumni, students and the communications team. Episode 59 of FIR on Higher …

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Communications, FIR on Higher Education Podcast · May 31, 2016

Podcast Episode #55: Steps to Conducting a Strategic Communications Review

Are you confident in your institution’s key messaging? Can you summarize it in a simple, clear and jargon free way to your different audiences? What about within your department? Do you know why the department for which you work exists? Do others know? Episode 55 of FIR on Higher Education will outline steps that you can consider adopting to answer these questions and gain clarity. Since …

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Communications, Content Marketing, Media Relations, Personal Branding, Public Relations, Social Media, Thought Leadership · May 9, 2016

Communications Commandment #1: Know Your Audience

There is a common thread that led to success when writing a cover letter, marketing message and media pitch: know your audience! I recently interviewed Heidi Scott Giusto on the FIR on Higher Education podcast to discuss a topic that I am not an expert in: communications during the career search. It was interesting for me to hear Heidi discuss how many make the mistake of not communicating …

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Blogging, Communications · March 1, 2013

Communications advice to all the people giving Marissa Mayer communications advice

It has been interesting, entertaining and alarming to see all the criticism coming at Yahoo and CEO Marissa Mayer following the leaked internal announcement from the company's HR director to ban all telecommuting. Numerous "experts" have voiced their dismay at how the communications was handled. Many of us enjoy being pundits and giving our opinion. Here is mine - unless you have inside …

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Communications, Global, Social Media · October 21, 2012

Communicating impact as a global think tank

We all want our communications to generate impact among our audiences. But how does one do that when your key audience is Russian Prime Minister Vladimir Putin and other prominent policy makers? Tom Carver contemplates this question as the head of global communications at the Carnegie Endowment for International Peace, a private, nonprofit organization dedicated to advancing cooperation between …

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