Tag: Thought leadership
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Podcast Episode #65: Thoughts on Revamping Your Bio
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A researcher, academic or expert’s bio is important real estate that often times is neglected. A compelling bio can go a long way towards supporting strategic goals, both at the individual and organizational levels. On episode 65 of FIR on Higher Education, I highlight common mistakes to avoid and interesting examples to consider. Links highlighted…
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Podcast Episode #64: Communicating Research via Video
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How do you communicate complex ideas via video? If you are a researcher or communicator, perhaps this is a question on your mind. On episode 64 of the FIR on Higher Education podcast, guest Jonathan Ezer offers advice on how to communicate your research via video. Jonathan founded a company that helps researchers, scientists, innovators…
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Podcast #54: Book Marketing Tactics from Professor David Burkus
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It is not enough to rely on your publisher or school communications department to market your book. You have to put in the leg work. So says David Burkus, a professor at Oral Roberts University and the author of two different books: The Myths of Creativity which came out in 2013 and Under New Management…
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Podcast Episode #19: Dorie Clark on Developing a Content Strategy and Lessons from the “Dean Scream”
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How can academics build their individual brand? What are the new realities of book publishing? How can individuals develop a content strategy? Author and executive education instructor Dorie Clark shares insights to these questions on episode 19 of FIR on Higher Education. A former presidential campaign spokeswoman, Dorie also outlines what one should do when things don’t…