Maximize Your Academic Impact!

Strategic Storytelling

We help academics and departments within higher education strategically communicate to their audiences. This generates impact and helps achieve big-picture goals.

Engaging Education

In addition to consulting, we provide experiential learning through our coaching, courses and workshops.

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Marketing/PR Insights For Communicators, Academics and Administrators

Podcast Episode #40: The State of Higher Education Branding

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If you are thinking about branding within a higher education context in any capacity, then you will want to listen episode 40 of FIR on Higher Education. Xavier University Professor Tom Hayes is the guest. Hayes, an expert on the marketing of higher education, shares insights from his 2015 study on The State of Higher […]

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Podcast Episode 39: Adopting a Social Selling Mindset

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How can we use social media to generate sales, whether it is an academic selling his/her new book or an admissions or marketing team looking to increase the number of students who apply for a particular program at their institution? Greg Hyer, a social sales trainer, addressed this and other related questions on episode 39 of […]

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Maximize Your Academic Impact!

Tips on how academics can communicate with journalists and leverage social media.