Maximize Your Academic Impact!

Strategic Storytelling

We help academics and departments within higher education strategically communicate to their audiences. This generates impact and helps achieve big-picture goals.

Engaging Education

In addition to consulting, we provide experiential learning through our coaching, courses and workshops.

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Marketing/PR Insights For Communicators, Academics and Administrators

Podcast Episode #49: Leveraging Social Media as a University Senior Leader

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Different studies highlight how CEOs can reap positive benefits by using social media (see Weber Shandwick study). At the university level, there are some presidents, provosts and school deans who are also using social media in a strategic way. Take for example University of North Carolina Provost Jim Dean, who has been tweeting actively since 2009. On episode 49 of FIR on […]

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Institutional Social Media Goals – New Year Perspectives from Duke University and Indiana University

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The beginning of the year is a time to re-evaluate our goals. On that note, we asked two different directors of social media strategy at two institutions the following question: In what ways are looking to experiment and innovate in 2016 to advance your institution’s social media goals? Here are responses to this question from […]

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Maximize Your Academic Impact!

Tips on how academics can communicate with journalists and leverage social media.