I started Experiential Communications Inc in Chapel Hill, North Carolina to help individuals and groups gain clarity about what to communicate. Once determined, we then focus on strategically disseminating these messages.
We approach this through “Strategic Storytelling” and “Engaging Education”. Here is what this entails:
Strategic Storytelling – Vanity metrics are meaningless. Strategic storytelling is about crafting compelling content that will resonate with specific niche audiences. Time and resources are valuable. We help ensure that content is maximized across the public relations mix and leveraged on key marketing / communications collateral.
Engaging Education – It is not enough for a communicator or consultancy to secure media opportunities or write interesting content. In our digital communications environment, anybody can become a thought leader in their space. We provide various training opportunities to give you and/or your colleagues the skills and confidence to be “ambassadors”. This means training individuals who can create compelling content, nurture relationships and effectively represent the brand on their own. We accomplish this by incorporating experiential learning through our coaching, workshops and events.
We primarily work with the higher education, research and entrepreneurial communities. Current and past clients include College Advising Corps; Duke Corporate Education; Duke University Center on Globalization, Governance & Competitiveness; Geneva Centre for Security Policy; IEDC Bled School of Management; IMD; Montreux School of Business; Nestle; North American Society for the Sociology of Sport; North Carolina State University’s Emerging Issues Initiative; Seattle University; University of Tor Vergata in Rome; and VIF International Education. I also bring my experiences leading public relations and communications initiatives for two of the top business schools in the world: IMD in Switzerland and Duke University’s Fuqua School of Business.
In January 2017, I came out with two books:
- The Higher Ed Marketing Communications Assessment (free digital version / purchase print version).
- Maximize Your Impact: How Academics Can Communicate Knowledge Through Traditional and Digital Media.
I never aspire to grow a huge agency and be the CEO of a firm with hundreds of employees. Rather, I believe that I can provide the most value at the most affordable price to clients by teaming together with other trusted consultants and freelancers. These individuals allow me to offer global media relations services, provide robust communication strategy development and help create audio and video content for clients. Here is more information about our affiliates.
My perspective on life and work is global. I lived and worked in Europe (Switzerland and Germany) for 10 years. I am always keen to collaborate with individuals and brands with global aspirations.
On the personal side, I am a practicing Christian. My Christian faith guides my life, and I try to represent Christ – a great communicator himself – with my words and actions. I am married and have two young sons who keep me on my toes. Both my wife and boys teach me different communications lessons every day! I am a huge basketball fan and enjoy traveling and following global affairs.
Thank you for visiting the Experiential Communications website.
Kevin Anselmo – Biography
Kevin Anselmo is the Founder and Principal of Experiential Communications. He helps individuals and groups gain clarity about what to communicate. Once determined, he then works with his clients to disseminate those messages to ensure it is aligned to big-picture goals.
His services focus on communications strategy development, media training, PR execution, coaching, workshops and events, primarily for the higher education, research and entrepreneurial communities. His current and past clients include College Advising Corps; Duke Corporate Education; Duke University Center on Globalization, Governance & Competitiveness; Geneva Centre for Security Policy; IEDC Bled School of Management; IMD; Montreux School of Business; Nestle; North American Society for the Sociology of Sport; North Carolina State University’s Emerging Issues Initiative; Seattle University; University of Tor Vergata in Rome; and VIF International Education. He is the author of Maximize Your Impact: How Academics Can Communicate Knowledge Through Traditional and Digital Media.
Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York. Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.
Kevin hosts the For Immediate Release on Higher Education podcast. The show is focused on best practice marketing / communications for individuals within higher education (professors, PR professionals, marketers and administrators) and is part of the For Immediate Release podcast network. He also blogs about higher education communications.