FIR on Higher Education Podcast – Episode 4: A Discussion with Jonah Berger about Why Things Catch On
Blenders – they are one of least remarkable items out there. However, a series of catchy videos produced by Blendtec generated millions of views. How does this happen? How can you get your content to go viral? Is it by chance or is there a science to it? Professor Jonah Berger, author of the best-selling […]