Tag: strategic communications

  • How Media Relations Can Support Integrated Marketing Communications Goals

    How Media Relations Can Support Integrated Marketing Communications Goals

    Technological advances, the ever-changing communications landscape and the disruption in the higher education space necessitate that marketing and communications departments strategically work together towards common goals. This means that everyone is aligned on what the objectives are and how to achieve them through the collaborative effort of those responsible for earned media (media relations), shared…

  • Podcast Episode #59: The Importance of Media Monitoring

    Podcast Episode #59: The Importance of Media Monitoring

    The success of a PR program depends on monitoring. We need to have the tools in place to know not only what is being said about our brand, industries, competitors and audiences. We also need to have the appropriate systems to share intelligence with our different stakeholders, whether it be senior leadership, faculty, alumni, students…

  • Podcast Episode #55: Steps to Conducting a Strategic Communications Review

    Podcast Episode #55: Steps to Conducting a Strategic Communications Review

    Are you confident in your institution’s key messaging? Can you summarize it in a simple, clear and jargon free way to your different audiences? What about within your department? Do you know why the department for which you work exists? Do others know? Episode 55 of FIR on Higher Education will outline steps that you…

  • Communications Commandment #1: Know Your Audience

    Communications Commandment #1: Know Your Audience

    There is a common thread that led to success when writing a cover letter, marketing message and media pitch: know your audience! I recently interviewed Heidi Scott Giusto on the FIR on Higher Education podcast to discuss a topic that I am not an expert in: communications during the career search. It was interesting for me to hear Heidi discuss…

  • Communications advice to all the people giving Marissa Mayer communications advice

    It has been interesting, entertaining and alarming to see all the criticism coming at Yahoo and CEO Marissa Mayer following the leaked internal announcement from the company’s HR director to ban all telecommuting. Numerous “experts” have voiced their dismay at how the communications was handled. Many of us enjoy being pundits and giving our opinion.…

  • Communicating impact as a global think tank

    Communicating impact as a global think tank

    We all want our communications to generate impact among our audiences. But how does one do that when your key audience is Russian Prime Minister Vladimir Putin and other prominent policy makers? Tom Carver contemplates this question as the head of global communications at the Carnegie Endowment for International Peace, a private, nonprofit organization dedicated…