Knowledge-to-Impact
Communications System
Individual Coaching
Strategy-first, AI-enabled communications coaching designed to help academics, researchers and thought leaders clarify their messages and turn expertise into opportunities and impact.
Ready to turn your expertise into impact?
Customized Communications Coaching
Many recognize that AI is changing how we communicate research and expertise, but remain unsure how to practically and responsibly apply AI within their own efforts.
The Knowledge-to-Impact Communications System coaching experience helps individuals navigate this evolving landscape with greater clarity, confidence and strategy.
Coaching is personalized around each client’s goals, audiences and professional priorities. Some clients want to strengthen thought leadership and public scholarship efforts. Others want support with messaging, stakeholder engagement, LinkedIn strategy, media visibility, speaking opportunities or AI-enabled communications workflows that improve efficiency and help ideas reach broader audiences.
The approach combines strategic communications guidance with practical implementation support. Sessions are designed to help clients move from ideas and intentions toward consistent communications action and momentum.
The System builds upon 13+ years of experience supporting universities, research centers and mission-driven organizations through communications training, messaging strategy and thought leadership development, along with extensive exploration of how AI can support research communications and external engagement efforts.
Ideal for:
Researchers and academics seeking greater visibility and impact
Faculty exploring how public scholarship can boost their careers
Professionals unsure how to strategically use AI in communications efforts
Authors promoting books and ideas
Leaders navigating AI-enabled communications strategies
The Benefits Are... Up to Each Participant to Define
The Knowledge-to-Impact System is designed to help participants identify the outcomes that matter most to them. We help build strategic communications pathways and AI-enabled support systems designed to move those goals forward — always adapted to each client’s unique context and priorities.
Individual Outcome Possibilities:
- Greater visibility and professional reputation
- Speaking invitations and media opportunities
- Expanded professional networks
- Stronger thought leadership presence
- Book and research promotion
- Career advancement opportunities
Institutional Outcome Possibilities:
- Business development
- Funding opportunities
- Increased influence and credibility
- Engagement with stakeholders
- Reputational influence
- Increased credibility
Societal Outcome Possibilities:
- Research reaching broader audiences
- Community impact
- Policy impact
- Greater public understanding
- Book and research promotion
- Greater real-world application of research
- Increased influence and credibility
Lasting Capability
Beyond the immediate workshop outcomes, participants build the ability to communicate more strategically, use AI more thoughtfully and make consistent progress toward the goals and impact that matter most to them and their organizations.
Trusted by Leading Academic Institutions
“Kevin Anselmo delivered a workshop on Thought Leadership, designed to help faculty write about our research for blogs, LinkedIn, etc., specifically in order to communicate the managerial importance of our research. It was very enlightening and energizing. We were given a set of guidelines to follow, making it easy to think about what aspects of our research would resonate with an external audience. Kevin was organized, interesting, and had a lot of great examples that faculty could identify with.”
Cheryl Druehl
Faculty at the George Mason University School of Business
“Kevin Anselmo engaged a sizeable – and initially skeptical – group of senior faculty leaders in a lively, hands-on workshop on enhancing strategic communication about research and creative work. Our group left energized, more confident in their ability to gain visibility for complex findings and programs, and grateful. Bravo!”
Rogan Kersh
Provost Wake Forest University
“As a media relations professional in higher education and health care, I found Kevin’s experiential approach and practical expertise to be energizing for our professors, doctors and hospital leaders who attended his workshops. Instead of generalized advice, Kevin created an individualized training plan that encouraged each attendee to identify their own area of expertise and learn to talk about their knowledge more succinctly. Following the training, we have cultivated relationships with at least a dozen new faculty experts.”
Christen Engel
Sr. Associate Vice President of Communications, Augusta University & Health System
“Kevin Anselmo provided our faculty with an all-day training workshop on the use of social media to advance their research efforts. Throughout the workshop he continually provided new insights on how these platforms can be used to expand one’s impact and visibility. Some of our faculty are quite media savvy, but even the most knowledgeable were learning many new things from Kevin. He is very good at reading his audience and moving things along at the right pace to keep everyone engaged. He was even able to provide a luddite such as myself with valuable takeaways that have proven very impactful!”
Joe Phillips
Dean of the Albers School of Business at Seattle University
“Translating our research into audience-friendly articles has significantly expanded our impact, often leading to unexpected collaborations. Kevin Anselmo of Experiential Communications tailored a workshop to enhance our research team’s communication skills, resulting in well-received content shared on our blog and external media outlets. This improved ability to convey our research findings promises long-term benefits.”
Aline Holzwarthps
Principal of Center for Advanced Hindsight at Duke University
“Kevin Anselmo provided communications training for schools at the North American Society for Sociology of Sport annual conference. The training was well received and well attended. Kevin did a great job giving real examples that helped our membership make connections to their own engagement with media outlets. He was professional, well prepared, engaging and most importantly very knowledgeable.”
Theresa Walton- Fisette
President of the North American Society for the Sociology of Sport
“To help our researchers define and tell their stories, we brought in Kevin Anselmo to provide a series of strategic communications workshops. Kevin truly understands academics and researchers and he was exceptional at tailoring his materials to the context of our organization. There was plenty of ‘hand-on’ in-class and between-class coursework for participants to put into practice what they learned. These experiential aspects of the workshops, in turn, helped cement learnings and instill confidence. In course evaluations, every respondent indicated they would recommend it to their other colleagues. And for marketing and communications leaders like me who work in a research-based organization, this training is a great way to build brand ambassadorship and extend your resources. By enabling researchers to tell their own story, your organization’s impact multiplies. Highly recommend!”
Theresa Walton- Fisette
Former Director of a research contract organization
Experiential and Customized
Coaching is highly personalized for each client. In fact, the customization continues throughout the coaching experience itself, as clients identify the communications pathways, stakeholder engagement approaches and AI-enabled workflows most aligned with their own goals and priorities. We guide clients through the process by providing strategic guidance, practical frameworks, examples, accountability and real-world implementation support designed to help turn ideas into action.
That philosophy is embedded in our name: Experiential Communications. We believe communications skills are developed through practice, not passive theory. Like learning to drive, becoming a stronger communicator requires active participation, repetition and real-world application. Coaching is designed to help clients continually apply what they are learning within their own professional context, communications priorities and evolving goals.