Author: Kevin Anselmo
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Why Groups and Individuals Within Higher Education Should Consider Podcasting
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It is a crowded content space out there. Attention spans are limited. As you think about your content marketing strategy, you should perhaps consider podcasting as a medium to achieve your goals. Podcasting is the only form of content that can be consumed while an individual is doing other activities. Whether you are doing housework,…
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Podcast Episode #52: Communicating Differentiation
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Is your school prestigious? Or does it attract students based on reputation? Your answer should impact how you market and communicate to different stakeholders. We delve into this topic on episode 52 of FIR on Higher Education. Guest Bertrand Guillotin, a professor at Temple University’s Fox School of Business, has researched the internationalization strategies of business…
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Podcast Episode #51: Nurturing Relationships with Journalists
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Newsrooms are shrinking. The ratio of PR professionals to journalists in the United States is almost 5 to 1. Journalists complain about the exorbitant number of pitches they receive. For media relations professionals, it can be difficult to get on the radar of a targeted journalist. On episode 51 of FIR on Higher Education, media…
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Introducing the Experiential Media Event: Entrepreneurship & Innovation
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Positive press can open doors for individuals and organizations in dramatic ways. For start-ups, awareness is generated amongst investors, clients and future employees that otherwise wouldn’t be possible. For a university, it leads to visibility among key stakeholders like current students, prospective students, alumni and the community. Rarely does ongoing positive media visibility happen by…
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Podcast Episode #50: PR Strategies and Tactics for Events
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Are you maximizing the public relations opportunities around different events that you are organizing? Higher education related events usually feature interesting content, particularly if it is an academic conference or some sort of multi-day symposium. Making the most of such events from a PR perspective can be challenging. We delve into this topic on episode…
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Podcast Episode #49: Leveraging Social Media as a University Senior Leader
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Different studies highlight how CEOs can reap positive benefits by using social media (see Weber Shandwick study). At the university level, there are some presidents, provosts and school deans who are also using social media in a strategic way. Take for example University of North Carolina Provost Jim Dean, who has been tweeting actively since 2009. On episode 49 of FIR on…