Let’s chat

Author: Kevin Anselmo

  • New Survey: The State of PR and Communications at Public Policy / Public Affairs Schools

    —

    by

    Kevin Anselmo

    Public policy and public affairs schools still have work to do in ensuring that their PR activities are aligned with institutional big-picture goals. This is among the findings from Experiential Communications’ inaugural public relations and communications survey of schools focused on public policy and public affairs. The 10-question survey was conducted in May and June…

  • Book Review Podcast: What Communicators Can Learn from David Axelrod’s “Believer”

    —

    by

    Kevin Anselmo

    As a strategic communicator, David Axelrod has seen it all. In 2008 and 2012, Axelrod was the communications brains behind Barack Obama’s presidential election victories. He also navigated significant communications crises and developed strategic messaging that moved millions. In his tremendous book Believer: My Forty Years in Politics, David Axelrod shares these stories and lessons.…

  • Episode #38 – How Professors Can Leverage Periscope in the Classroom

    —

    by

    Kevin Anselmo

    There are tremendous opportunities to use Periscope in the classroom. In addition, there are also some risks. On episode of FIR on Higher Education episode 38, we examine these opportunities and threats with three professors who have used mobile live streaming apps in their respective classrooms: Karen Freberg from the University of Louisville, Jimmy Sanderson…

  • Lessons for Communicators from Book “Believer” by David Axelrod

    —

    by

    Kevin Anselmo

    Politics is a great way to see communications done well. It also is a means to see how a few mishaps can be extremely detrimental for a candidate, industry and a nation. On that note, I really enjoyed reading David Axelrod’s new book entitled Believer: My Forty Years in Politics. Disclaimer: I actually am not a…

  • Episode #37: Periscope’s Place in Higher Education

    Episode #37: Periscope’s Place in Higher Education

    —

    by

    Kevin Anselmo

    There are tremendous opportunities for universities to communicate to new audiences through mobile living streaming apps. Among the possibilities are: – Providing the public with opportunities to catch a glimpse into the life of leadership – Showing prospective students tours of facilities – Taking viewers inside the classroom. Mobile live streaming apps also present new challenges, particularly…

  • Episode #36: Content Marketing Tips from Joe Pulizzi

    —

    by

    Kevin Anselmo

    “Effective marketing is about effective publishing.” This is among the advice that Content Marketing Institute founder Joe Pulizzi shared on FIR on Higher Education #36. One of the leading experts in the world on content marketing, Pulizzi talked about how individuals working in a higher education environment can achieve their marketing goals through a content strategy. He gave an…