Author: Kevin Anselmo
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Podcast Episode 27: How to Consistently Deliver Your Messages in Media Interviews
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Wouldn’t it be great to consistently get your message across in media interviews? University of North Carolina Professor Cynthia Bulik, an expert on eating disorders, is someone who knows how to do this. Take for example this CBS interview she did in which she answers six different questions in a three-minute time period. She communicates all her key talking points…
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Re-thinking Media Training at Your Institution
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For university communicators, it is important to get faculty engaged and on board with the school’s PR program. The problem is that many professors aren’t necessarily comfortable communicating their research and knowledge through social media and the traditional press. Hence, university communicators need to offer a first-class media training service. Communicators should re-evaluate how they…
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Communicate Your Research and Academic Expertise Like a Head of State
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At times, academics and leaders of nations face similar challenges from an external communications point of you. Both groups need to simply communicate often times complex issues. A head of state has to explain the rationale for tax reform in a way that can be understood by the electorate. Likewise, an academic putting “knowledge to…
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What Academics Can Learn from Martin Luther King’s PR Skills
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“I have a dream” is probably the most analyzed and studied speech in American history. Many around the world are aware of Dr. Martin Luther King’s famous words. You would be hard pressed to find a kid in the United States who hasn’t been exposed to this speech in school in some way. Dr. King’s words…
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Podcast Episode #26: Re-thinking how we Approach Media Training in Higher Education
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Many academics are uneasy about how to communicate to external audiences. With good reason – they are trained on how to speak with academic audiences, not the general public. Thus, media training is important. On episode 26, we delve into this topic. It is a bit different than our usual show format. I just launched…