Let’s chat

Author: Kevin Anselmo

  • Podcast Episode 25: PR Measurement Tips from Shonali Burke

    —

    by

    Kevin Anselmo

    What is the concrete value of your PR efforts? Be it a media placement or marketing / communications campaign, how do you measure the impact? On episode 25 of FIR on Higher Education, PR measurement expert and Johns Hopkins University professor Shonali Burke offers her advice on PR measurement. She also shares tips on how…

  • Reflections on 1 Year of Podcasting

    —

    by

    Kevin Anselmo

    One year ago I started my podcast – For Immediate Release (FIR) on Higher Education. That first episode published on December 26, 2013 wasn’t pretty, and not because I didn’t have a terrific guest in IMD Professor Bill Fischer. I was quite overwhelmed by everything that went into producing a good podcast. I recall spending…

  • FIR on Higher Education #24: Op Ed Writing Tips

    —

    by

    Kevin Anselmo

    Throughout my years working in higher education PR, I have come across countless professors who’ve aspired to see their Op Ed in the New York Times. My response: it is easier said than done. Senior communications consultant Roland King is leading a project in which he is analyzing university presidents’ Op Eds. He’s looked at…

  • Episode 23: Social Media and Academic Freedom

    —

    by

    Kevin Anselmo

    Recent cases of academics posting inflammatory content has led to consequences. Case in point is Steve Salaita. A tenured professor, Salaita was ready to accept a new role University of Illinois. However, his job offer at U of I was rescinded, allegedly because of anti-Semitic tweets. David Guth, a professor at the University of Kansas, posted insensitive tweets about…

  • Podcast Episode #22: Professor Deborah Lupton on How Academics Can Leverage Social Media

    —

    by

    Kevin Anselmo

    How can academics overcome the barriers of social media? What is the key to getting more academics to leverage social media? Deborah Lupton, a Professor at the University of Canberra, addressed these questions and other related topics on episode 22 of FIR on Higher Education. Deborah brings a unique perspective as the author of the study Feeling Better Connected –…

  • Podcast Episode 21: Marketing Leadership with Harvard Business School CMO Brian Kenny

    —

    by

    Kevin Anselmo

    Anyone who works in higher education marketing and communications surely grapples with the challenges of building consensus while not getting weighed down by meetings and politics. Balancing stakeholder demands – be it from the dean’s suite, the faculty, students or alumni – can be challenging. Brian Kenny, the Chief Marketing and Communications Officer at Harvard Business…