How to Encourage Faculty to Engage in External Communications

March 22, 2019 – Kevin Anselmo “Our school punches below its weight.” “Our school is not as visible at it should be.” “We need to strengthen partnerships and engage more broadly with the business community.” These are common refrains I hear from university presidents, deans, marketers and other school leaders. I would argue that it […]

Academics: Create Content by Leveraging Different Assets

July 12, 2020 – By Kevin Anselmo Terrific – as an academic you understand the importance of creating content for public audiences. (Watch this video if you need to be convinced why creating content from your research is good investment of your time). But maybe it is a challenge for you to identify ways to create […]

Experts Beware: Practice What You Preach

Let’s say that there is a particular leadership expert whose work you have admired for many years. You have consumed this person’s content across various mediums and refer to it often for inspiration. Then one day, you find that the person that you so highly revered has actually been accused of abusing his power to […]

Researchers and Academic: Adopt a PR Mindset

By Kevin Anselmo Kevin Kelly, co-founder of Wired magazine, noted the following in a BBC story: “Truth is no longer dictated by authorities, but is networked by peers. For every fact there is a counterfact. All those counterfacts and facts look identical online, which is confusing to most people.” Oxford Dictionary’s word of the year […]

Academics: Please Stop Rambling during Media Interviews

Master the art of impactful media interviews with practical tips! Discover how to avoid common pitfalls like rambling and jargon, ensuring your message is clear and engaging. From focusing on key messages to being conversational and eliminating jargon, enhance your communication skills and make the most of media opportunities.

Researchers and Academics: Rethink Your Bio

Explore innovative ways to enhance your academic bio! Discover valuable tips and insights from top researchers and faculty members. From crafting compelling key messages to being scannable and media-friendly, this article provides a comprehensive guide to revitalize your bio. Don’t miss out on incorporating personal touches and leveraging media visibility for credibility. Elevate your bio with practical strategies and stay connected to institutional goals.