Marketing expert Mark Schaefer explained in this article that the disruptions of the coronavirus could lead to a wave of “Content Babies”. Essentially, with more time at home and the disruption to every day work life, content projects that were on the back burner will become a priority and will be “born” in the months ahead.I could envision this being the case for many academics who might now …
Academics: Create Content by Leveraging Different Assets
Terrific - as an academic you understand the importance of creating content for public audiences. (Watch this video if you need to be convinced why creating content from your research is good investment of your time). But maybe it is a challenge for you to identify ways to create content in a time efficient manner.Before you begin creating content, it is important to first think through your …
Experts Beware: Practice What You Preach
Let’s say that there is a particular leadership expert whose work you have admired for many years. You have consumed this person's content across various mediums and refer to it often for inspiration. Then one day, you find that the person that you so highly revered has actually been accused of abusing his power to sexually exploit women. Despite your initial shock, the women’s claims turn out to …
How Researchers Can Adopt a PR Mindset
By Kevin AnselmoKevin Kelly, co-founder of Wired magazine, noted the following in a BBC story: “Truth is no longer dictated by authorities, but is networked by peers. For every fact there is a counterfact. All those counterfacts and facts look identical online, which is confusing to most people.” Oxford Dictionary’s word of the year in 2016 was post truth: an adjective defined as ‘relating to …
Why Researchers Should Communicate Their Work to External Audiences
Welcome to my Research Translation Writing program.The below video explains how researchers can benefit by communicating their work to external audiences.Learn more about the program. …
Academics: Please Stop Rambling during Media Interviews
It was painful to sit through. A while back, I was listening in on an academic's interview with a journalist. Each answer was probably about eight minutes long as he segued from one topic to the next without giving the journalist an opportunity to interject. He was going on and on, flippantly using big words that the average person would need to look up. His points were communicated in a dry and …
Podcast Episode #65: Thoughts on Revamping Your Bio
A researcher, academic or expert’s bio is important real estate that often times is neglected. A compelling bio can go a long way towards supporting strategic goals, both at the individual and organizational levels. On episode 65 of FIR on Higher Education, I highlight common mistakes to avoid and interesting examples to consider.Links highlighted on the episode:Example of a scannable …