Many individuals have great ideas to share related to their research, a key organizational message or expertise. But far too often, these ideas are not adequately communicated to the intended audiences. Often, the deliverer of the ideahasn’t been trained on how to communicate effectively to external audiences. Features of my communications workshops for researchers, academics and thought leaders are:
- Experiential learning – “Experiential” is incorporated into my company’s name for good reason. You can’t learn to drive by just studying the handbook. You have to practice and get on the road. Ditto for strategic communications. After teaching the key concepts and highlighting best practices, attendees directly apply the learning through a series of different practical and hands-on exercises.
- Global perspectives – Our training materials incorporate the insights of journalists, communications professionals and individual experts with a track record of generating positive visibility.
- Customized – All my materials are adapted based on the organization’s particular context.
- Follow-up – I provide resources and activities to ensure that a learning experience is not a one-off event.I’ve delivered workshops for the likes of College Advising Corps; Duke Corporate Education; Duke University Center on Globalization, Governance & Competitiveness; Duke University Center for Advanced Hindsight; North American Society for the Sociology of Sport; North Carolina State University’s Emerging Issues Initiative; RTI International; Seattle University; and VIF International Education.
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About – Kevin Anselmo
Kevin Anselmo is the Founder and Principal of Experiential Communications. He is the author of Maximize Your Impact: How Academics Can Communicate Knowledge Through Traditional and Digital Media. Current and past clients include College Advising Corps; Duke Corporate Education; Duke University Center on Globalization, Governance & Competitiveness; Geneva Centre for Security Policy; IEDC Bled School of Management; IMD; Montreux School of Business; Nestle; North Carolina State University’s Emerging Issues Initiative; North American Society for the Sociology of Sport; Seattle University; University of Tor Vergata in Rome; and VIF International Education. Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed media relations for IMD in Switzerland. He lived and worked in Switzerland for eight years and in Germany for two years. Currently, he resides in Chapel Hill, North Carolina with his wife and two young boys.
Testimonials“Kevin Anselmo engaged a sizeable – and initially skeptical – group of senior faculty leaders in a lively, hands-on workshop on enhancing strategic communication about research and creative work. Our group left energized, more confident in their ability to gain visibility for complex findings and programs, and grateful. Bravo!” – Rogan Kersh (Provost Wake Forest University)“It is not enough to do great research. Researchers must also be able to translate their research for different audiences. For a mission-based nonprofit research organization like RTI, our research often informs policy and future research funding, which makes translating and disseminating research critical to our success. Yet research dissemination skills are not skills researchers typically learn in their graduate programs. To help over 50 RTI researchers define and tell their stories, we brought in Kevin Anselmo to provide a series of strategic communications workshops. Kevin truly understands academics and researchers and he was exceptional at tailoring his materials to the context of our organization. There was plenty of ‘hand-on’ in-class and between-class coursework for participants to put into practice what they learned. These experiential aspects of the workshops, in turn, helped cement learnings and instill confidence. In course evaluations, every respondent indicated they would recommend it to their other colleagues. And for marketing and communications leaders like me who work in a research-based organization, this training is a great way to build brand ambassadorship and extend your resources. By enabling researchers to tell their own story, your organization’s impact multiplies. Highly recommend!”– Andrea Mohamed (Director of Marketing Communications at RTI International)“Translating research into short articles that resonate with external audiences enables us to scale our work dramatically and leverages the power of the serendipity. Sometimes it takes just one person who accesses our content and then wants to work with us as a result. At the Center for Advanced Hindsight, we needed to step up our researchers’ skills set in communicating their work. Kevin Anselmo of Experiential Communications customized his curriculum for our group and led an interactive, hands-on workshop that was very well received by our research team. Using the materials Kevin presented, I have read several compelling articles from my colleagues that we have been able to disseminate on our blog and external media outlets. Our team’s ability to better communicate their research findings will benefit us for years to come.”– Aline Holzwarth (Principal of Center for Advanced Hindsight at Duke University)“Kevin Anselmo provided our faculty members with an all-day training workshop on the use of social media to advance their research efforts. Throughout the workshop he continually provided new insights on how these platforms can be used to expand one’s impact and visibility. Some of our faculty are quite media savvy, but even the most knowledgeable were learning many new things from Kevin. He is very good at reading his audience and moving things along at the right pace to keep everyone engaged.”– Joseph Phillips (Dean of the Albers School of Business at Seattle University)“Kevin Anselmo provided communications training for schools at the North American Society for Sociology of Sport annual conference. The training was well received and well attended. Kevin did a great job giving real examples that helped our membership make connections to their own engagement with media outlets. He was professional, well prepared, engaging, and most importantly very knowledgeable.”– Theresa Walton-Fisette (President North American Society for the Sociology of Sport)“The training sessions provided by Experiential Communications were interactive, effective and highly enjoyable. Kevin has a polished but informal and approachable training style that worked really well for our team. We are already implementing many of the ready-to-use ideas we discussed and have set in motion several longer-term initiatives identified during the sessions.”– David Young (CEO, Participate)
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