Many individuals have great ideas to share related to their research, a key organizational message or expertise. But far too often, these ideas are not adequately communicated to the intended audiences. Often, the deliverer of the idea hasn’t been trained on how to communicate effectively to external audiences. Features of my communications workshops for researchers, academics and thought leaders are:
- Experiential learning - “Experiential” is incorporated into my company’s name for good reason. You can’t learn to drive by just studying the handbook. You have to practice and get on the road. Ditto for strategic communications. After teaching the key concepts and highlighting best practices, attendees directly apply the learning through a series of different practical and hands-on exercises.
- Global perspectives - Our training materials incorporate the insights of journalists, communications professionals and individual experts with a track record of generating positive visibility.
- Customized - All my materials are adapted based on the organization’s particular context.
- Follow-up - I provide resources and activities to ensure that a learning experience is not a one-off event.
I’ve delivered workshops for the likes of College Advising Corps; Duke Corporate Education; Duke University Center on Globalization, Governance & Competitiveness; Duke University Center for Advanced Hindsight; North American Society for the Sociology of Sport; North Carolina State University’s Emerging Issues Initiative; RTI International; Seattle University; and VIF International Education.
About - Kevin Anselmo
Kevin Anselmo is the Founder and Principal of Experiential Communications. He is the author of Maximize Your Impact: How Academics Can Communicate Knowledge Through Traditional and Digital Media.
Current and past clients include College Advising Corps; Duke Corporate Education; Duke University Center on Globalization, Governance & Competitiveness; Geneva Centre for Security Policy; IEDC Bled School of Management; IMD; Montreux School of Business; Nestle; North Carolina State University’s Emerging Issues Initiative; North American Society for the Sociology of Sport; Seattle University; University of Tor Vergata in Rome; and VIF International Education.
Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed media relations for IMD in Switzerland. He lived and worked in Switzerland for eight years and in Germany for two years. Currently, he resides in Chapel Hill, North Carolina with his wife and two young boys.