Why Researchers, Academics and Subject Matter Experts Should Assess Their Communications Activities

Discover how effective communication can elevate your research impact.
Brandon Wright of UAB: Use Student Activism to Support Career Growth
“We have to be so cognizant of what we are putting online,” said Brandon Wright, Director of the University Alabama at Birmingham Career Center. “Impact and intent are two different things. Our students have to consider the impact of their decisions. That is what people see; people won’t see your intent. Students have to control their […]
Resume Do’s and Don’ts
Did you know that some 40% of hiring managers spend less than a minute reviewing a resume? Don’t let this intimidate you. Learn ways to enhance your resume to secure your next job opportunity. On episode #3 of the Informational Interview 2.0 podcast, Kevin Anselmo and Heidi Scott Giusto discuss some key points to consider […]
Informational Interviews in our Digital Age
One of my most interesting university assignments happened at Taylor University in 1999. Professor Tim Kirkpatrick assigned us an informational interview for our Mass Communications class. I needed to identify an individual whose current professional work resonated with my aspirations. I was the type of student who frequently asked “how will this help me in […]
How to Encourage Faculty to Engage in External Communications

March 22, 2019 – Kevin Anselmo “Our school punches below its weight.” “Our school is not as visible at it should be.” “We need to strengthen partnerships and engage more broadly with the business community.” These are common refrains I hear from university presidents, deans, marketers and other school leaders. I would argue that it […]
Activism from Leaders: Slow Down and Reflect Before Speaking Out
Many pundits applaud the idea of CEOs / organizations taking a side on societal issues. My opinion: many of these pundits are expressing this point of view based on whether the CEO / organization’s position aligns to their beliefs. Let’s say that an organization’s CEO takes a stand against the NRA. Many of the […]
Episode #12: The Power of Mobilizing Employees to Create Training Content – an Interview with Patrick Veenhoff of Swisscom
How do we get more colleagues to engage with L&D resources? This is a common concern facing L&D leaders. Swisscom, the major telecommunications provider in Switzerland, has been able to address such a question by encouraging employees to create training content. Patrick Veenhoff, Head of Learning & Development at Swisscom, shared his experiences with this […]
Lessons on Running Communications Workshops from Nikhil Dey of Genesis Burson-Marsteller

One of the best parts of my job is running communications workshops for clients. I am always keen to learn from others who do similar work. On that note, I am delighted to have picked Nikhil Dey’s brain on this topic. Nikhil is President of the award-winning India-based PR agency Genesis Burson-Marsteller (part of the global […]
Academics: Create Content by Leveraging Different Assets

July 12, 2020 – By Kevin Anselmo Terrific – as an academic you understand the importance of creating content for public audiences. (Watch this video if you need to be convinced why creating content from your research is good investment of your time). But maybe it is a challenge for you to identify ways to create […]
Episode #5: Launching a New Strategic Centralized Learning Function – an Interview with L&D Leader Malika Viltz-Emerson
What is the best way to launch a strategic centralized learning function within an organization? Malika Viltz-Emerson, an L&D leader who has worked for the likes of Xerox and Grubhub and is now the Senior Director of Global Learning, Strategy & Program Management with Microsoft, answered this question on episode 5 of the Learning and […]