Research Perspectives on the Challenges and Opportunities Facing Education Leaders
Frustrated by bureaucracy at your institution? Perplexed on how to manage the rankings process? If yes, you are not alone. My former IMD Business School colleague Janet Shaner, now the Founder of a consultancy called Top 10 Learning Solutions, surveyed management education professionals and unearthed some of their common challenges and opportunities. I believe there […]
Increasing Power and Influence as Communicators
Why does it seem like certain folks in organizations accrue more power and influence than others, even if their work or intelligence might not seem all that exceptional? Stanford University professor Jeffrey Pfeffer wrote a very interesting book that provides the rationale as to why this happens. There is guidance in this book that is […]
Podcast Episode #66: Using Instagram to Communicate Research
How do you communicate research visually for Instagram? Perhaps you have wondered about how to do this, whether you are a researcher or academic, or if you are a communicator supporting these audiences. I have grappled with this question as I have put together communications training materials for researchers and academics. I am not a visual […]
How Media Relations Can Support Integrated Marketing Communications Goals
Technological advances, the ever-changing communications landscape and the disruption in the higher education space necessitate that marketing and communications departments strategically work together towards common goals. This means that everyone is aligned on what the objectives are and how to achieve them through the collaborative effort of those responsible for earned media (media relations), shared […]
Think Like a Media Company with your Newsletters
Trivia question #1: How many different email newsletters does the New York Times put out? (I realize that I might have lost some ardent Trump supporters at this point who don’t like referencing a so-called fake news outlet. Sorry about that. I guess.) Think about the answer to this question …… The answer is 50 […]
Donald Trump, Brexit and the Impact on Business Schools
One of the hallmarks of business education is “global”. It would be hard to find a business school that doesn’t highlight this word in its marketing materials. Global often refers to the make-up of the class as well as the content in the classroom. A number of business schools have applied global from a physical […]
News Headlines and PR / Communications Implications
The following is a summary of some news stories from the past two weeks and the implications for PR professionals / communicators. Story 1: Live Streaming Summary: House GOP leadership shut off microphones and the video feed to C-SPAN leading to a sit-in by Democrats who started using Facebook Live and Periscope to film the protest. […]
Integrate Content Into The Customer Experience
One of my former communications colleagues in Switzerland always used to say “savoire-faire et faire-savoir”, meaning “know how and make known”. All too often, we don’t do this when it comes to our communications assets. Strategic communications is about strategic dissemination. If you generate amazing media visibility, you need to communicate this to your audiences […]
9 Media Relations Tips from Journalists at Tech Crunch, the AP & More
Guest post by Michelle Lewis A room full of journalists from publications such as Fast Company, TechCrunch and Triangle Business Journal who are eager to share their advice is a PR pro’s dream. Needless to say, I was excited to have the opportunity to attend Experiential Communications’ media event on entrepreneurship and innovation on March […]
The Keys to Adopting a Social PR Mindset: Interview with Expert Shonali Burke
One person effectively communicating a message will have some impact. Many people authentically doing the same will have even greater impact. It doesn’t require a PhD in algebra to figure this out. Unfortunately many in PR are still wed to the old ways of doing things. Someone who I know that is quite effective in […]