Podcast Episode #67: How Professors Should Use Communications Tools to Enhance the Student Experience
How can professors – regardless of field – be more creative? What are ways to use digital communications tools to enhance the student experience? How can professors become co-creators in the learning process with their students? How do we prepare students for jobs that don’t exist in the future due to advances in technology? These […]
Podcast Episode #66: Using Instagram to Communicate Research
How do you communicate research visually for Instagram? Perhaps you have wondered about how to do this, whether you are a researcher or academic, or if you are a communicator supporting these audiences. I have grappled with this question as I have put together communications training materials for researchers and academics. I am not a visual […]
Podcast Episode #65: Thoughts on Revamping Your Bio
A researcher, academic or expert’s bio is important real estate that often times is neglected. A compelling bio can go a long way towards supporting strategic goals, both at the individual and organizational levels. On episode 65 of FIR on Higher Education, I highlight common mistakes to avoid and interesting examples to consider. Links highlighted […]
Podcast Episode #64: Communicating Research via Video
How do you communicate complex ideas via video? If you are a researcher or communicator, perhaps this is a question on your mind. On episode 64 of the FIR on Higher Education podcast, guest Jonathan Ezer offers advice on how to communicate your research via video. Jonathan founded a company that helps researchers, scientists, innovators […]
Podcast Episode #63: Christie Campbell on How to Integrate a Marketing Automation Program at a School
Has your school integrated a marketing automation program? If not, you should listen to the insights from Christie Campbell, Associate Vice President of Marketing at St. Edward’s University. Christie led St. Edward’s marketing automation program a few years ago. This year, St. Edward’s University won the Best Marketing Automation in Content Marketing by the Content […]
Podcast Episode #62: How to Benefit from Medium
Have you experimented with Medium, the online publishing tool owned by Twitter? Not happy with your results? If that is the case for you and you want to discover how to change this narrative, then you will want to listen to FIR on Higher Education episode 62. Paul Redfern and Carina Situs from Gettysburg College […]
Podcast Episode #61: Victor Jimenez on Using a Podcast to Sell a Program
Imagine being able to attribute the success of a podcast to over 3,000 sales of an online course. I certainly can’t vouch for this statement! However this is the reality for the guest on my latest podcast episode. Victor Jimenez is an entrepreneur whose Cycling 360 podcast has helped generate 3,000 sales of his online courses. […]
Podcast Episode #60: IMD Professor James Henderson on How to Create a Compelling Lead Magnet
How do we get more butts in seats? This is a question many in marketing and admissions grapple with to some extent. A related question is how do we improve the quality of the students attending our school. Key to addressing these questions is lead generation. One way to generate new leads is by creating a […]
Podcast Episode #59: The Importance of Media Monitoring
The success of a PR program depends on monitoring. We need to have the tools in place to know not only what is being said about our brand, industries, competitors and audiences. We also need to have the appropriate systems to share intelligence with our different stakeholders, whether it be senior leadership, faculty, alumni, students […]
Podcast Episode #58: Shel Holtz on Employee Advocacy Programs
Imagine the impact that can be generated when you have individuals who can share the brands content, respond appropriately to complaints and routinely advocate for the organization to their respective networks? On episode 58 of FIR of Higher Education, we delve into the topic of employee advocacy with Shel Holtz, an organizational communications expert and the […]