“The more I am in L&D, the more I see it is about communications and marketing.” This is what Jane Hoskisson, Director of Learning & Development at the International Air Transport Association (IATA), said on episode 4 of our Learning and Development Stories podcast. “There is no point in putting together great programs if people don’t understand why you are doing them. People need to see a story about how learning links together and is relevant in the day-to-day. It can’t be abstract.”Experiential Communications is a resource to help you in this area.
- Marketing Communications Strategy Reviews: Experiential Communications’ customized strategy work for L&D departments / corporate universities helps you establish a brand voice, articulate a clear vision and mission statement, assemble key communications collateral and create centralized communications processes.
- Content Creation: We can help you craft compelling content – white papers, articles, case studies, blog posts, video scripts, social media content and podcasts – that best positions your L&D activities and maps to your big picture goals.
- Knowledge Transfer through “Content Learning”: We enable transfer of knowledge and a continuous learning approach through a training program that gives participants the tools to effectively communicate their learning to their colleagues.
About
Kevin Anselmo is the founder of Experiential Communications and host of the Learning and Development Stories Podcast. He helps organizations instill a continuous learning approach through content learning. Kevin has been working in executive education / leadership development since 2007. He worked full time at IMD, consistently ranked as the best in executive education according to the Financial Times. As a consultant, he has collaborated on L&D or change management related projects for London Business School, the Center for Creative Leadership and several Fortune 500 companies. Kevin has written three different EFMD award-winning cases submissions on behalf of his clients. Contact Kevin to have him support your organization.
Kevin picks the brains of L&D leaders and experts through the Learning & Development Stories podcast. Check out the interviews in this podcast!