“The more I am in L&D, the more I see it is about communications and marketing.” This is what Jane Hoskisson, Director of Learning & Development at the International Air Transport Association (IATA), said on episode 4 of our Learning and Development Stories podcast. “There is no point in putting together great programs if people don’t understand why you are doing them. People need to see a story about how learning links together and is relevant in the day-to-day. It can’t be abstract.”
Experiential Communications is a resource to help you in this area.
- Marketing Communications Strategy Reviews: Experiential Communications' customized strategy work for L&D departments / corporate universities helps you establish a brand voice, articulate a clear vision and mission statement, assemble key communications collateral and create centralized communications processes.
- Content Creation: We can help you craft compelling content - white papers, articles, case studies, blog posts, video scripts, social media content and podcasts - that best positions your L&D activities and maps to your big picture goals.
- Knowledge Transfer through "Content Learning": We enable transfer of knowledge and a continuous learning approach through a training program that gives participants the tools to effectively communicate their learning to their colleagues.