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academic book publishing

Blogging, Content Marketing, FIR on Higher Education Podcast, Learning and development, Media Relations, Personal Branding, Social Media, Thought Leadership, Uncategorized · September 27, 2014

Podcast Episode #19: Dorie Clark on Developing a Content Strategy and Lessons from the “Dean Scream”

How can academics build their individual brand? What are the new realities of book publishing? How can individuals develop a content strategy? Author and executive education instructor Dorie Clark shares insights to these questions on episode 19 of FIR on Higher Education. A former presidential campaign spokeswoman, Dorie also outlines what one should do when things don't come out as intended. …

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