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Tag: social media

  • The Keys to Adopting a Social PR Mindset: Interview with Expert Shonali Burke

    The Keys to Adopting a Social PR Mindset: Interview with Expert Shonali Burke

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    Kevin Anselmo

    One person effectively communicating a message will have some impact. Many people authentically doing the same will have even greater impact. It doesn’t require a PhD in algebra to figure this out. Unfortunately many in PR are still wed to the old ways of doing things. Someone who I know that is quite effective in…

  • Public relations advice for Bashar al-Assad

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    Kevin Anselmo

    Dear Mr. al-Assad, It is with the utmost sadness and frustration that I have been following the horrible war in your country over the years. I studied your Instagram account and other social media properties in detail on the same day that I learned about the destruction and grief that was brought upon your people by a…

  • Disseminating research through earned and owned media

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    Kevin Anselmo

    There is good news and bad news when it comes to academics disseminating research. On the negative side, traditional media relations is tougher than ever. The media industry is going through constant disruption. Print advertising continues to decrease, according to the latest State of the News Media 2013 Report. Many city newspapers that had been…

  • What is your social media storyline?

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    Kevin Anselmo

    Hypothetical – you are planning a trip to Bora Bora. You can spend hours reading books, watching videos and asking your friends about Bora Bora. Surely this will provide some insights but nothing compares to being there in person. Ditto for exploring any social media channel. Strategizing will only take you so far and sometimes…

  • Communicating impact as a global think tank

    Communicating impact as a global think tank

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    Kevin Anselmo

    We all want our communications to generate impact among our audiences. But how does one do that when your key audience is Russian Prime Minister Vladimir Putin and other prominent policy makers? Tom Carver contemplates this question as the head of global communications at the Carnegie Endowment for International Peace, a private, nonprofit organization dedicated…

  • Global education in your own backyard

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    Kevin Anselmo

    The questions were a combination of basic, naive and cute. But as an underprivileged group of 8th grade students in Durham, North Carolina watched country profile videos and interacted with Duke Cross Continent MBA students from India, Spain, Qatar and China, it was clear that many of the young kids’ interest was peaked about the world. The…