Not confident about your next public speaking opportunity or want more speaking opportunities? Then get tips from special guest Gini Dietrich on episode 34 of FIR on Higher Education. Along with being the mastermind of the popular PR blog called Spin Sucks and an author of two books, Gini is also a regular speaker. Among what you will learn: how to best handle negative comments / …
Podcast # 9: Building Online Community and Mobilizing Ambassadors to Promote New Books
Are you a new author and thinking about innovative ways to market your book? If yes, then you will want to listen to episode 9 of FIR on Higher Education. …
Why Individuals within Higher Education Need to Read Spin Sucks
Need a reference point for public relations done right? If yes, read the new book Spin Sucks, Communications and Reputation Management in the Digital Age by public relations thought leader Gini Dietrich. For several years, Dietrich has been a respected voice on how public relations / marketing needs to adapt within the new digital communications landscape through her Spin Sucks blog. I had the …
Leveraging online communities and relationships to make big decisions
Who did you want to be when growing up? For me as an avid sports fan growing up in New Jersey, I wanted to follow in the footsteps of former New York Mets center fielder Lenny Dykstra, basketball legend Michael Jordan and renowned sportscaster Marv Albert. As a grown adult, I still ask myself that question, though with a different lens and a bit more of a pragmatic perspective, realizing that I …