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story pitch

Media Relations, Networking, Public Relations · March 12, 2014

How to do media relations without pitching a story

PR professionals – are you doing media relations” or “media blasting"? There is an important distinction between the two. Many journalists complain about some of the terrible tactics public relations professionals employ. From what I see and hear, this complaint has some warrant to it. Many PR folks resort to blasting their message as far and wide as possible. The idea is that the more wild …

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