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Thought leadership

Communications Advice for Researchers & Academics, FIR on Higher Education Podcast, Public Relations, Social Media · May 16, 2017

Podcast Episode #65: Thoughts on Revamping Your Bio

A researcher, academic or expert’s bio is important real estate that often times is neglected. A compelling bio can go a long way towards supporting strategic goals, both at the individual and organizational levels. On episode 65 of FIR on Higher Education, I highlight common mistakes to avoid and interesting examples to consider. Links highlighted on the episode: Example of a scannable …

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FIR on Higher Education Podcast, Professors, Thought Leadership · March 23, 2017

Podcast Episode #64: Communicating Research via Video

How do you communicate complex ideas via video? If you are a researcher or communicator, perhaps this is a question on your mind. On episode 64 of the FIR on Higher Education podcast, guest Jonathan Ezer offers advice on how to communicate your research via video. Jonathan founded a company that helps researchers, scientists, innovators and educators communicate their work via video. He …

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Communications, Content Marketing, FIR on Higher Education Podcast, Professors, Public Relations, Thought Leadership · May 12, 2016

Podcast #54: Book Marketing Tactics from Professor David Burkus

It is not enough to rely on your publisher or school communications department to market your book. You have to put in the leg work. So says David Burkus, a professor at Oral Roberts University and the author of two different books: The Myths of Creativity which came out in 2013 and Under New Management which was published earlier this year. On episode 54 of FIR on Higher Education, Burkus …

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Blogging, Content Marketing, FIR on Higher Education Podcast, Learning and development, Media Relations, Personal Branding, Social Media, Thought Leadership, Uncategorized · September 27, 2014

Podcast Episode #19: Dorie Clark on Developing a Content Strategy and Lessons from the “Dean Scream”

How can academics build their individual brand? What are the new realities of book publishing? How can individuals develop a content strategy? Author and executive education instructor Dorie Clark shares insights to these questions on episode 19 of FIR on Higher Education. A former presidential campaign spokeswoman, Dorie also outlines what one should do when things don't come out as intended. …

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FollowFriday, Learning and development, Social Media, Thought Leadership · April 4, 2014

Academics leveraging Instagram: #FollowFriday Professor 4, Karen Freberg

Every Friday, I highlight one academic who is strategically leveraging the power of digital communications in the editorial series "#FollowFriday Professor” . The goal of this feature is that if you are an academic or thought leader looking to establish an online presence, you will be able to draw on this archive and use it as a source for inspiration in creating / refreshing your own personal …

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Content Marketing, Education, FIR on Higher Education Podcast, Social Media, Thought Leadership · December 26, 2013

Podcast # 1 – Integrating social media in the executive education classroom

Most every professional wants to generate ideas that make a difference. In my first episode of FIR on Higher Education, guest Bill Fischer, a professor at IMD business school in Switzerland, discusses how to successfully use social media to spur idea generation. He will also describe how he teaches executives in the classroom to use social media to generate ideas. …

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Blogging, Learning and development, Social Media, Thought Leadership · July 7, 2012

Be a thought leader (and hence a continual learner)

If you are a professional, are you taking action to become a thought leader? If you are a student interested in a certain career path, are you communicating your learnings and building your expertise? If not, you should, says Gerard Corbett, chairman and CEO of the Public Relations Society of America. “Everybody has the opportunity to create value,” Gerry told me in a phone interview. “The …

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