Podcast Episode #65: Thoughts on Revamping Your Bio
A researcher, academic or expert’s bio is important real estate that often times is neglected. A compelling bio can go a long way towards supporting strategic goals, both at the individual and organizational levels. On episode 65 of FIR on Higher Education, I highlight common mistakes to avoid and interesting examples to consider. Links highlighted […]
Podcast Episode #64: Communicating Research via Video
How do you communicate complex ideas via video? If you are a researcher or communicator, perhaps this is a question on your mind. On episode 64 of the FIR on Higher Education podcast, guest Jonathan Ezer offers advice on how to communicate your research via video. Jonathan founded a company that helps researchers, scientists, innovators […]
Podcast #54: Book Marketing Tactics from Professor David Burkus
It is not enough to rely on your publisher or school communications department to market your book. You have to put in the leg work. So says David Burkus, a professor at Oral Roberts University and the author of two different books: The Myths of Creativity which came out in 2013 and Under New Management […]
Podcast Episode #19: Dorie Clark on Developing a Content Strategy and Lessons from the “Dean Scream”
How can academics build their individual brand? What are the new realities of book publishing? How can individuals develop a content strategy? Author and executive education instructor Dorie Clark shares insights to these questions on episode 19 of FIR on Higher Education. A former presidential campaign spokeswoman, Dorie also outlines what one should do when things don’t […]
Academics leveraging Instagram: #FollowFriday Professor 4, Karen Freberg
Every Friday, I highlight one academic who is strategically leveraging the power of digital communications in the editorial series “#FollowFriday Professor” . The goal of this feature is that if you are an academic or thought leader looking to establish an online presence, you will be able to draw on this archive and use it as […]
Podcast # 1 – Integrating social media in the executive education classroom
Most every professional wants to generate ideas that make a difference. In my first episode of FIR on Higher Education, guest Bill Fischer, a professor at IMD business school in Switzerland, discusses how to successfully use social media to spur idea generation. He will also describe how he teaches executives in the classroom to use […]
Be a thought leader (and hence a continual learner)
If you are a professional, are you taking action to become a thought leader? If you are a student interested in a certain career path, are you communicating your learnings and building your expertise? If not, you should, says Gerard Corbett, chairman and CEO of the Public Relations Society of America. “Everybody has the opportunity […]