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Troy Paino

Content Marketing, Public Relations, Social Media · January 15, 2014

Holiday greeting lessons from Truman State University

Don’t we all love receiving those politically correct holiday well wishes with no personalized message from brands we hardly ever interacted with? Note sarcasm. Of course, holiday greetings, done right, are an important way in which we can connect with different stakeholder groups. Truman State University, a public liberal arts and sciences university located in Missouri, took this to a whole new …

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