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Tweeting Professors

FIR on Higher Education Podcast, Professors, Public Relations, Thought Leadership · January 19, 2016

Podcast Episode #49: Leveraging Social Media as a University Senior Leader

Different studies highlight how CEOs can reap positive benefits by using social media (see Weber Shandwick study). At the university level, there are some presidents, provosts and school deans who are also using social media in a strategic way. Take for example University of North Carolina Provost Jim Dean, who has been tweeting actively since 2009. On episode 49 of FIR on Higher Education, …

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Communications, Content Marketing, FollowFriday, Personal Branding, Professors · March 14, 2014

The art of integrating interviews into thought leadership: #FollowFriday Professor 1, Karl Moore

Today I am launching a new editorial series focused on best practice communications from other academics. Every Friday, I will highlight one academic who is strategically leveraging the power of digital communications. I will do a quick analysis of what he/she is doing well and provide examples of best practice that can be gleaned from the individual highlighted. The goal of this feature is that …

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