Using LinkedIn strategically can drive career growth and spark innovation. Some 90% of recruiters use LinkedIn regularly. There are a number of ways ones can use LinkedIn to connect with new people, learn new skills and spark creative ideas that drive positive change.
On episode #1 of the Informational Interview 2.0 podcast, hosts Kevin Anselmo and Heidi Scott Giusto conduct a LinkedIn coaching session with Bertrand Guillotin, a Professor at Temple University’s Fox School of Business.
The episode begins by reviewing Bertrand’s LinkedIn strategy. We then go through his LinkedIn profile and provide feedback on how he is leveraging the different components. We encourage you to apply the advice we shared with Bertrand to your own LinkedIn strategy and tactics.
About Guest – Dr. Bertrand Guillotin
At the Fox School of Business (Strategic Management Department), Dr. Bertrand Guillotin serves as Assistant Professor of Instruction, Academic Director of the International Business Administration BBA undergraduate program, Academic Director of the International Management Concentration for all MBAs, as well as Academic Advisor and ex-officio Executive Board Member of the IB Association (approx.. 125 members). He teaches undergraduate and graduate students (BBA, OBBA, OMBA, MS, and PMBA programs), serves on multiple committees, and received the MVOP: Most Valuable Online Professor award for the 2017-2018 academic year. Follow Bertrand on LinkedIn.
About Co-Host – Kevin Anselmo
Kevin Anselmo is the founder of Experiential Communications and author of Maximize Your Impact: How Academics Can Communicate Knowledge Through Traditional and Digital Media. He created the Global Innovators Academy, an initiative that helps students be more marketable and innovative in a digitally disruptive world. The first course in the Global Innovators Academy – Interview an Innovator – helps students learn important communications and networking skills, while creating a strong professional digital footprint.
About Co-Host – Heidi Scott Giusto
Heidi Scott Giusto is a consultant, coach, speaker, writer and editor. She specializes in proactive career management and helps individuals and businesses succeed when the stakes are high. Learn more.
Subscribe to the Informational Interview 2.0 Podcast
What are the communications tactics we need to be more innovative and marketable in a digitally disruptive world? The Informational Interview 2.0 podcast explores this question. Kevin Anselmo and Heidi Scott Giusto will share insights from their work and will interview expert career development professionals and individual innovators.Sign up to receive the podcast episodes and reports directly in your inbox.