Podcast # 8: Interview with Professor Amanda Sturgill on How to Teach Digital Communications
Odds are that if you studied communications more than five years ago in college / university, much of what you learned then is now completely outdated. There is a good chance that communications students today will say the same thing years from now. With digital communications changing so fast, what is the best way to teach it […]
Integrating gamification in the classroom: Professor #FollowFriday 5, Steven Johnson
“Professor #FollowFriday” is an editorial series focused on academics’ best practice in digital communications. Every Friday, I highlight one academic who is strategically leveraging the power of digital communications. The goal of this feature is that if you are an academic or thought leader looking to establish an online presence, you will be able to […]
Academics leveraging Instagram: #FollowFriday Professor 4, Karen Freberg
Every Friday, I highlight one academic who is strategically leveraging the power of digital communications in the editorial series “#FollowFriday Professor” . The goal of this feature is that if you are an academic or thought leader looking to establish an online presence, you will be able to draw on this archive and use it as […]
Why Individuals within Higher Education Need to Read Spin Sucks
Need a reference point for public relations done right? If yes, read the new book Spin Sucks, Communications and Reputation Management in the Digital Age by public relations thought leader Gini Dietrich. For several years, Dietrich has been a respected voice on how public relations / marketing needs to adapt within the new digital communications […]
Podcast 7 – Interview with Eric Schwartzman on How to Create Engaging Online Courses
What are the keys to creating an engaging and educational experience when producing online classes? In FIR on Higher Education episode 7, Comply Socially Founder Eric Schwartzman answers this question.
The blogging machine: #FollowFriday Professor 3, Mark Anthony Neal
#FollowFriday Professor is an editorial series focused on professors’ best practice in digital communications. Every Friday, I highlight one academic who is strategically leveraging the power of digital communications. The goal of this feature is that if you are an academic or thought leader looking to establish an online presence, you will be able to […]
Using your blog to showcase press coverage: #FollowFriday Professor 2, Bill George
“#FollowFriday Professor” is an editorial series focused on professors’ best practice in digital communications. Every Friday, I highlight one academic who is strategically leveraging the power of digital communications. I do a quick analysis of what he/she is doing well and provide examples of best practice that can be gleaned from the individual highlighted. The […]
Podcast #6 – Millenials, Workforce Needs and Higher Education
How should higher education innovate to meet hiring managers’ expectations of university graduates? Dan Schawbel, an expert on workplace trends and Gen Y careers, addresses these questions on episode six of For Immediate Release on Higher Education. He also delves into a recent research study he led on the future of education. According to this study, 50% of […]
The art of integrating interviews into thought leadership: #FollowFriday Professor 1, Karl Moore
Today I am launching a new editorial series focused on best practice communications from other academics. Every Friday, I will highlight one academic who is strategically leveraging the power of digital communications. I will do a quick analysis of what he/she is doing well and provide examples of best practice that can be gleaned from […]
How to do media relations without pitching a story
PR professionals – are you doing media relations” or “media blasting”? There is an important distinction between the two. Many journalists complain about some of the terrible tactics public relations professionals employ. From what I see and hear, this complaint has some warrant to it. Many PR folks resort to blasting their message as far […]