Author: Kevin Anselmo
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Researchers and Academics: Rethink Your Bio
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Explore innovative ways to enhance your academic bio! Discover valuable tips and insights from top researchers and faculty members. From crafting compelling key messages to being scannable and media-friendly, this article provides a comprehensive guide to revitalize your bio. Don’t miss out on incorporating personal touches and leveraging media visibility for credibility. Elevate your bio…
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Using Strategic Marketing Communications to Cascade Learning into an Organization
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Seamlessly integrate training into daily work life through strategic marketing. Elevate your learning approach for lasting impact!
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Podcast Episode #65: Thoughts on Revamping Your Bio
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A researcher, academic or expert’s bio is important real estate that often times is neglected. A compelling bio can go a long way towards supporting strategic goals, both at the individual and organizational levels. On episode 65 of FIR on Higher Education, I highlight common mistakes to avoid and interesting examples to consider. Links highlighted…
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How Media Relations Can Support Integrated Marketing Communications Goals
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Technological advances, the ever-changing communications landscape and the disruption in the higher education space necessitate that marketing and communications departments strategically work together towards common goals. This means that everyone is aligned on what the objectives are and how to achieve them through the collaborative effort of those responsible for earned media (media relations), shared…
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Tips for Higher Ed Marcom Professionals from Popular Marketing Books
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Communications strategy and execution tips for higher education marketers based on different books.
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Podcast Episode #64: Communicating Research via Video
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How do you communicate complex ideas via video? If you are a researcher or communicator, perhaps this is a question on your mind. On episode 64 of the FIR on Higher Education podcast, guest Jonathan Ezer offers advice on how to communicate your research via video. Jonathan founded a company that helps researchers, scientists, innovators…